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Alida CXM Provides Customer Feedback Insights To Improve CX

Alida offers a customer experience management (CXM) platform designed to help users gain customer and prospect insights that improve customer experiences (CX), reduce churn, streamline workflow processes and enable teams to take action.

Back-Of-The-Box Details

Alida CXM aims to help brands uncover critical insights through customer feedback to craft personalized messaging. The platform also automates workflows to reinforce positive buyer engagement and provides insights to improve upon negative or neutral engagement.

Specific features of the platform include:

  • Feedback Collection, which collects broad feedback at scale and deep insights from smaller engaged customers to improve marketing strategies;
  • A Configurable Rule Engine with custom rules that trigger actions (email distribution or case creation) for automated workflows; and
  • A Salesforce Case Creation integration, which automatically alerts CX reps when further action is required and provides customer and prospect touchpoints.

Who It's For

The platform is designed for brands looking to leverage customer feedback insights across their business, specifically their product, marketing, customer experience, customer success and support teams.

What Makes It Special

Alida CXM combines CXM capabilities and customer insights expertise to collect broad customer feedback, which aims to empower brands to turn customer preferences into marketable action.


365 Bloor St E, 5th Floor
Toronto, ON
M4W 3L4 Canada