Casted is a podcast and video marketing platform designed for B2B marketers. The company released Casted Insights, a solution aimed to help empower marketing and revenue teams with account-level contact information and actionable engagement data across audio and video content.
Back-Of-The-Box Details
Key features of Casted Insights enable marketers to:
- Reveal which brands are engaging with audio and video content;
- Surface company-level contact information and engagement data about new and existing audiences;
- Identify top-performing podcasts, videos and themes for businesses; and
- Amplify data to create attribution models, inform marketing automation and craft ABM strategies.
Who It’s For
Casted Insights was created to offer users a holistic picture of a brand’s audience and provide the insights needed to best connect with them — putting actionable data into the hands of B2B marketers.
What It Solves
The solution offers companies an in-depth view of the brands engaging with podcasts and videos side-by-side with the themes piquing their interest and seeks to reach, nurture and expand audiences with the right content at the right time.
What Makes It Special
While other audio and video solutions deliver standard vanity metrics, failing to create value for marketing or revenue teams, Casted Insights aims to provide a holistic approach for supporting a company’s content strategy to convert and connect.
