HubSpot Partners With Taboola To Add Content Discovery Capabilities

HubSpot announced a new partnership with Taboola, a native advertising and content discovery platform. The partnership positions users to create Taboola campaigns from within the HubSpot platform.

As a result of the partnership, Taboola’s content discovery platform will be integrated directly into HubSpot. HubSpot users will be able to use Taboola to manage budgets, perform A/B creative tests, target multiple audiences and review reports in real time.

“We are always looking for new ways to help our customers scale as cost efficiently as possible,” said Kevin Raheja, Director of Strategic Partnerships at HubSpot, in a statement. “Taboola is a platform that so many of our customers are already using and we’re excited to offer them an easy way to streamline their content marketing efforts.”

Attention Marketers: Your Content Marketing Strategy Is Shortsighted

Randy2c UberflipCalling all marketers: it’s time to abandon an outdated mindset around content marketing and embrace change. For the last ten years, we’ve been inundated with the term “content marketing.” While it seems to mean something different to everyone, we can all agree that when it comes to using content marketing to secure and engage leads, sometimes less is more.

CMOs To Address Strategies To Add Personal Touch To Online Events At Webinar World

Webinars have been firmly established as a go-to tactic to drive top-of-funnel leads over the past decade. The ability to present thought leaders on hot topics to a wide audience has been a successful format for many B2B brands. However, many marketers are now realizing they need to refresh that tried-and-true model with more creative applications that can effectively engage more targeted audiences at all stages of the funnel.

The Impact of Attention Scarcity on Buyer Engagement and the Rise of Attention Marketing


The Attention Revolution is here. Are you ready for it?

Over the past decade, the explosion of content and information readily available at our fingertips has created the penultimate battle for attention. But what are most marketers doing today to capture buyer’s attention? They pump up the volume with more content and messaging, at greater frequency, making the challenge for attention (and ultimately engagement) even greater.

In fact, research shows that content engagement is down 60% per piece.

Download this E-book to learn more about attention scarcity and the impact it's having on modern marketing. Plus, uncover a new perspective on capturing and maintaining buyer attention.

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  • Published in E-books

Study: Audience-Centric Marketing Most Impactful For Each Buying Scenario

New research from SiriusDecisions — based on B2B buyer behavior over the past year — has revealed that taking an audience-centric approach to marketing throughout each stage of the buying decision has a positive impact no matter the buying scenario — an individual, a consensus or a buying committee. Other than previous experience with the vendor, the top-two decision drivers were the influence of customer references or testimonials and the abilities for vendors to meet the specific buyer’s needs.

5 Content Repurposing Hacks You Haven’t Heard Before

With 2018 in full effect, I’d hate to see killer content from 2017 and earlier get lost or forgotten. I’m a big believer in the “If it ain’t broke, don’t fix it” model, so naturally, content repurposing is a big deal to me. Why create a completely new piece of content about a topic when you already have content that could be tweaked for relevancy? And why should you work so hard on a strong, extra-long asset if it’s only going to be used in one format?

  • Published in Blog
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