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ContentTECH Summit

When: April 8-10, 2019

Where: San Diego

Come to the ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of ContentTECH will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who are not just traveling the new content roads — but paving them.

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How Intent Data Can Supercharge Your Content Syndication Initiatives

Kay Kienast252c CMO True InfluenceIf you are responsible for lead generation activities, website content, white papers, blogs, links, articles, tweets, E-books, videos and more, chances are you’re a true believer that content is king. The ability to push your content out to publishers and third-party sites, while you retain full copyright, helps you reach potential prospects who may never have been introduced to your products or services otherwise. In essence, you’ll have the distinct advantage of reaching a much broader audience in a much shorter period of time.

Data, Content And ABM Experimentation Helping B2B Marketers Perfect Their Demand Plan For 2019

To create the perfect demand plan for 2019, B2B organizations must identify what channels, content and other tactics work best at different stages of the buying journey based on the company’s business objectives, buyer demands and expectations. In-depth analysis of past campaigns, and the results generated from them, ultimately position marketers to better map out their go-to-market strategy for next year. 

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