Subscribe

Uberflip Hubs Organize Content By Channels

Uberflip is designed to aggregate content and automate publishing for marketers. 

FEATURES/FUNCTIONALITY

Uberflip’s Content Hubs enable users to organize content into channels for easy discovery.

The company said users can segment their content by type, topic, vertical, persona or any other grouping with the use of custom streams. Various formats of content can be grouped together, making content journey simple. Uberflip can also be used for sales enablement, enabling sales reps to send customized pairings of content pieces to their leads and prospects, according to the company.

TARGETED USERS

Uberflip is used by a few different members of the organization, including content and demand gen managers, as well as sales reps working in B2B tech companies.

COMPATIBILITY

Uberflip integrates with major marketing automation platforms, including Marketo, HubSpot, Eloqua, Pardot and Act-On. Form CTAs built on Uberflip connect to these platforms, transmitting lead information. Progressive profiling can also be configured.

DELIVERY/PRICING MODELS

Uberflip has several packages available, starting at $1,200 per month. The packages offer a range of functionality, including basic or advanced marketing automation integration, additional streams and hubs, sales enablement features and customized options. All services are hosted by Uberflip.

CURRENT CLIENTS/USERS

Uberflip’s clients range from startups to major enterprises, such as Blackbaud, Rosetta Stone, Microsoft, Amity, Cloudwords, EverString and General Electric.

COMPETITIVE POSITIONING

Uberflip is designed to help marketing teams upload and manage their content in one central location, giving them the tools they need to create exceptional content experiences, the company said. Sales teams can access their organization’s content without ever leaving their email clients, letting them ensure that the content they send to prospects is relevant and up to date. Finally, Uberflip said customer success teams can give their support documentation a home, allowing them to create a cohesive experience with the rest of the company’s content and branding.

CONTACT INFO

1 (888) 694-2946
This email address is being protected from spambots. You need JavaScript enabled to view it.

True Influence Unveils Eloqua Integration For InsightBASE Platform

1insightbaseData-driven account-based marketing (ABM) company True Influence announced that InsightBASE, the company’s ABM platform which monitors online buyer behavior, is now available as an Oracle Eloqua application within the Oracle Marketing AppCloud. The technology provides Eloqua users with an additional capability: automated triggering of email campaigns based on intent signals and contact data.

Brian Kardon Joins ThinkingPhones As New CMO

Kardon BrianBrian Kardon, the former CMO of Lattice Engines and Eloqua, joined ThinkingPhones, a mobile-based business communications provider, as CMO. In his new role, Kardon will be lead the company's brand awareness, demand generation and global marketing integration initiatives.

Oracle Brings Together Eloqua, Social And Content Marketing Systems To Form Marketing Cloud

Oracle Marketing CloudOracle has unveiled the new Oracle Marketing Cloud, which brings together marketing automation, social media, content marketing and data management functions. The new approach combines technologies from a number of the company’s recent acquisitions, including Eloqua, Compendium, Responsys and BlueKai.

The company foreshadowed this strategy during the Eloqua Experience 2013 event this fall. Eloqua will remain a foundational product brand within the overall Oracle Marketing Cloud, according to a company spokesperson.

Content Scoring From Kapost Links Content With Business Results

shutterstock 178775504One of the most challenging tasks for any B2B marketer is making the connection between content and revenue. While traditional metrics such as engagement, unique page views and social shares provide some data on content performance, they fail to identify how specific pieces of content move buyers through the funnel.

To provide marketers with a clearer picture of how individual pieces of content are driving business results, Kapost launched a new content analytics feature called Content Scoring.

Subscribe to this RSS feed