“We believe that prior to Act-On, marketers had been forced to run their organizations either completely by numbers and process – which is antithetical to the way most marketers think and work – or forgo the use of any integrated platform entirely – which makes closed loop campaign management virtually impossible,” said David Appelbaum, CMO of Act-On Software. “Our goal at Act-On from the very beginning has been to recognize marketing for the creative function it is by providing highly intuitive design and layout tools, while still providing a best-in-class email engine along with the critical metrics and analytics reporting marketers require to ensure excellence in campaign execution.”
Built primarily to address issues around automated brand management, lead generation, reporting, analytics and metrics, Act-On’s integrated cloud-based platform is designed to enable marketers to creatively utilize graphical design tools for web forms, landing pages and emails. Marketers are able to launch campaigns and calculate metrics to define success through the use of Act-On’s email engine and tools for web site visitor tracking, lead scoring and lead nurturing, and one-click integration with web conferencing and CRM solutions. Additionally, the company offers Twitter Prospector, designed to enable marketers to use social media properties as a lead source and for reputation manager.
