Alyce Integrates With Vidyard To Combine Video Marketing With Gifting

Published: July 10, 2020

Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add personal videos from Vidyard directly within the Alyce gifting flow. The initiative aims to help sales teams create deeper, more personal bonds and connections with prospects and customers.

The integration positions Alyce and Vidyard customers to:

  • Add a personal Vidyard video to Alyce email invitations. Users are positioned to include a thumbnail of their Vidyard video in an Alyce email invitation. When recipients click the thumbnail, they get taken to their gift landing page that features the video.
  • Feature Vidyard videos on Alyce gift landing pages. Users can add more context by adding a Vidyard video to gift landing pages alongside personal gift selections to provide a more personal and engaging interaction for prospects and customers.
  • Provide campaign-based videos for their teams to leverage while gifting. For times when marketers want to control the message, users can add Vidyard videos from a video library to Alyce campaigns so that all recipients get relevant and on-brand content that is appropriate for them. 

“The team at Vidyard gets it,” said Greg Segall, CEO of Alyce, in a statement. “Not only with their strong, versatile online video platform but the very nature of how they’ve helped transform the market, promoting one-to-one authentic personal engagement moments that have helped fuel their customers’ success. The Personal Experience (PX) approach has a multitude of amazing use cases to strengthen and enhance building personal bonds, professional relationships to help grow business — and integrating Vidyard personal video into the Alyce platform itself to deliver face-to-face PX moments is a game-changer.”

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