Latest In: video marketing

AI video production b2b content content strategy long-form video on-demand content video marketing webinars Wistia
DGR Wistia’s Chris Savage on Why Long Form B2B Video Is Winning Q&A

Wistia’s Chris Savage on Why Long-Form B2B Video Is Winning: The DemandGenReport.com Q&A

Key Takeaways Long-form video is outperforming short clips for business buyers, with 30- to 60-minute videos seeing roughly…

Feature July 13
AI in Marketing attribution audience targeting B2B marketing digital engagement location based marketing media planning omnichannel media paid media video marketing
DGR Blue Bite's Matthew Shay Q&A

Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A

Key Takeaways: According to Blue Bite’s Matthew Shay B2B buyers now move across channels, devices, and real-world moments…

Feature May 6
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Business to Business (B2B) Marketing word cloud conceptual design isolated on white background.

Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
2026 Demand Gen Benchmark Survey

Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next

Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…

Blog July 15
AI artificial intelligence content creation Content Strategies Promocom social media social video video content video marketing
0f141567eda6067eb710764f558d3d2b

Promo.com Debuts AI Tool For Social Video Ideation, Creation & Publication

Promo.com, an end-to-end generative AI platform for social video, launched PromoAI Creative Copilot, a new feature that combines…

Industry News February 21
CRM Hubspot lead management lead nurturing lead strategies social media TikTok video marketing
Teerasan – stock.adobe.com

HubSpot Smart CRM Integrates With TikTok To Help Bolster Lead Strategies

HubSpot collaborated with TikTok to help businesses capture leads from the social media platform directly in HubSpot's Smart…

Industry News November 1
lead generation lead nurturing lead strategies salesforce Salesforce Marketing Cloud social media TikTok video marketing
creativenergy.it – stock.adobe.com

TikTok Announces New Integration For Advertisers Using Salesforce Marketing Cloud

TikTok unveiled a new lead generation integration for Salesforce Marketing Cloud, which introduces a no-code solution to help…

Industry News November 1
ABM Accountbased marketing AI artificial intelligence customer experience customer strategies DEI diversity and inclusion personalization Strategy & Planning Series video marketing voice search
Micah C/peopleimages.com – stock.adobe.com

Future-Proofing B2B Marketing: Key Strategies For 2024 Planning Success

Let's level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is…

Industry News October 4
ABM Accountbased marketing advertising connected TV CTV digital advertising digital experiences Madison Logic video advertising video marketing
Proxima Studio – stock.adobe.com

Meet ABM CTV, Madison Logic’s New Channel That’s ‘Closing Gaps’ In The CTV Space

Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end…

Blog September 26
A/v content audio marketing audio/video content content marketing podcast video marketing videos webinars
tirachard – stock.adobe.com

Lights, Camera, Conversion: The 4 Uses Of A/V Content Across The Buyer’s Journey

Audio/video (A/V) content has revolutionized storytelling, unlocking a new dimension of engagement. As revealed in the “2023 State…

Blog September 20
content management content management system content marketing Content Strategies Sequelio video hosting video marketing
Pokkrong – stock.adobe.com

Sequel.io Debuts ‘1 Click’ CMS Integration

Sequel.io, a video hosting solution, released a one-click CMS integration designed to help marketers create and publish event…

Industry News September 7
Covideo personalization personalized content video marketing video messaging
Covideo's Video Messaging Platform Aims To Fuel Personalization & Personal Connections

Covideo’s Video Messaging Platform Aims To Fuel Personalization & Personal Connections

Covideo is a market leader in video messaging, used by thousands of businesses worldwide. According to the company,…

Solution Spotlight June 14
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series