HubSpot Moves Into Marketing Automation Space With Acquisition Of Performable

Published: June 17, 2011

The acquisition also adds top product development, user experience, and engineering talent, starting with entrepreneur David Cancel who will become HubSpot’s Chief Product Officer. Performable’s 18-person team will join HubSpot at the company’s headquarters June 20, growing the team to more than 260.

Performable’s three core areas of functionality: landing page capability; analytics; and lead nurturing are designed to enable marketers to leveraged triggered communications based on a variety of activities to follow up on leads based on individual activity. HubSpot customers will be able to access these functionalities immediately.

“This acquisition is just the first in a series of partnerships, acquisitions and other announcements you can expect to see from us in the coming months,” said HubSpot Co-Founder and CEO Brian Halligan, who was recently named Ernst & Young Entrepreneur Of The Year.

The acquisition comes just three months after HubSpot secured a hefty round of  $32 million in Series D funding, led by Sequoia Capital, Google Ventures, and

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