Salesforce.com Acquires Social Customer Service Platform Assistly

Published: September 22, 2011

Assistly’s built in social capabilities are designed to enable companies to deliver social customer-service. Assistly customers include Instagram, Klout, One Kings Lane, Spotify and Square. The platform is designed to enable companies to manage service cases and engage with customers in real time across a variety of social channels, including Facebook, Twitter, web chats, email and phone, from one interface.

“Salesforce has spent over a decade democratizing enterprise applications in the cloud,” said Marc Benioff, Chairman and CEO, salesforce.com. “The Assistly acquisition doubles down on that strategy by putting us at the heart of the new trend of customer service help desk applications that have instant sign up and zero-touch onboarding, expanding the potential reach of the Service Cloud to millions of companies around the world.”

More than 17,000 companies use the Salesforce Service Cloud to connect with customers across both traditional and social channels; engage directly with their customers over Facebook, Twitter and other social communities; and leverage mobile capabilities like Apple’s FaceTime.

Get the latest B2B Marketing News & Trends delivered directly to your inbox!
ADVERTISEMENT
ADVERTISEMENT
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series