According to SAP, the application loads text data from Twitter, Facebook and any other Web service with a publicly available API. It then applies semantic analysis, using text data processing capabilities to analyze and reveal customer sentiments towards a company’s brand and products.
The company says the resulting insights can be applied to sales and marketing campaigns, promotions and service activities. It can also be used to track and respond to customer service issues or to project sales and marketing trends. The resulting data can also be integrated into existing sales and marketing campaigns conducted using the SAP CRM platform.
The SAP rapid-deployment solution, which is now generally available, was announced at the TDWI San Diego World Conference – Big Data Tipping Point conference held in San Diego, Calif. this week.
