Marketo CEO Leaves Adobe One Year After Acquisition
Marketo CEO Steve Lucas has announced his departure from Adobe, roughly one year after the company signed a…
Industry News September 23
Latest In: SAP
Sales Gets Social: The Rising Tide Of Social Engagement Tools
In the early stages of launching my company Grapevine6, we met with all kinds of businesses to find…
Demanding Views July 29
Personalized, VIP Experiences & Influencer-Driven Content Drive Strategies For Live Events
As digital channels grow more crowded, B2B marketers are pouring more of their marketing dollars into events, where…
Industry News June 5
Demandbase Introduces Ecosystem For ABM Tech Integrations
Demandbase has launched the Demandbase ABM Ecosystem, which is designed to expand ABM from single-vendor solutions to include…
Industry News May 8
SAP Launches New Solution For Managing Customer Data, Partner Access
SAP unveiled SAP Customer Identity and Access Management (CIAM) solutions designed to help B2B companies manage customer and…
Industry News May 1
Interactive Content, Syndication Networks Fuel Buyer Insights, Go-To-Market Strategies
The value of content marketing extends beyond just a top-of-funnel activity. When leveraged correctly, content insights can provide…
Industry News February 7
Televerde Hires Morag Lucey As First Female CEO
Televerde, the demand generation and sales acceleration solutions provider, unveiled Morag Lucey as the company's new CEO. Lucey…
Industry News January 7
SAP Unveils Intelligent Services For Its Marketing Cloud Offering
SAP Marketing Cloud is positioned to provide a single view of customers, as well as consent-based marketing and…
Solution Spotlight November 16
SAP SE Acquires Qualtrics For $8B
SAP SE announced that it had signed a definitive agreement to acquire Qualtrics, a research and experience management…
Industry News November 12
Marketo Acquisition Talks Heat Up With Reports Of Adobe Deal Close
Adobe, a creative, marketing and document management company, is in negotiations to purchase Marketo, a marketing automation software…
Financial News September 13
Marketo Appoints Former SAP Executive As New Global President
Marketo has appointed Mika Yamamoto as Global President. The company said she will focus on supporting and enhancing…
Industry News August 29
Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more…
Industry News July 18
Resources
Events & Webinars
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
The Power Of Content Curation
November 13, 2024
