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Revenue Strategies


This section highlights news, announcements and advancements in the area of Revenue Performance Management. The B2B market is increasingly subscribing to the “work backwards” approach to predict revenue and better manage the pipeline.

3 Ways to Capitalize on the Cloud to Shrink Sales Cycles

audrey_100812_1645By Audrey Spangenberg, CEO of FPX, Inc.

Using technology to streamline sales processes is not a new concept for businesses with complex sales. What’s become critical is the importance of capitalizing on accuracy, access and automation to shorten a lengthening sales cycle. According to Aberdeen Group research, under-performing companies see a year-over-year increase to their selling cycles of 12%. Moving every day sales tools to the cloud has proven benefits to results-driven companies under pressure to cut costs while being held to higher revenue performance.

  • Written by Demand Gen Report Team
  • Category: Revenue Strategies
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Author Offers Tips On Going To The Cloud To Drive Growth & Foster Customer Success

In an era where CTOs have become increasingly pressured to drive innovation to fuel growth for organizations, cloud computing has introduced a new wave of efficiency, empowering IT to allocate resources following a people-process approach to internal operations. DemandGen Report recently caught up with Mike Lingo, CTO & SVP, Professional Services, at Astadia, and author of Hey! You! Get Onto My Cloud, to explore how companies can effectively devise a “CloudMap” to streamline and support company growth efforts.

  • Written by Demand Gen Report Team
  • Category: Revenue Strategies
  • Hits: 2115