COVID-19 Update

Technology Fueling The B2B Engagement Economy

During an interview with Demand Gen Report, Marketo CEO Steve Lucas shares his thoughts on the company’s positioning in the B2B tech space, as well as how he sees the future of AI playing out to help marketers deliver the best customer experience. Lucas also discusses the growing importance of promoting engagement within the B2B community—a main topic of discussion at this year’s upcoming Marketing Nation Summit.