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The Evolution Of Marketing Operations: Planning For The Measurable Future

No one in the marketing operations department can tell you what their role will be in three years. Because of this, marketers need to plan an agile way to adapt to the changes of the market. In this podcast from this year's B2B Marketing Exchange, Demand Gen Report's Andrew Gaffney and panel leader Jocelyn King of MOCCA discuss the ways marketing operations differ for each company, as well as the importance of showing marketing ROI to different departments in a business.