by Kelly Lindenau | Mar 7, 2022 | Financial News
Apollo.io, a sales intelligence and engagement platform, closed a $110 million Series C funding round led by Sequoia Capital alongside existing investors Tribe Capital, Nexus Venture Partners and NewView Capital. Apollo.io’s platform includes a B2B contact...
by Klaudia Tirico | Mar 7, 2022 | Solution Spotlight
Clearbit’s Data Activation Platform aims to help marketers discover, engage and convert their most valuable customers. The platform allows teams to define ideal companies in their target market and activate real-time intelligence to create precise target...
by JR Sherman, RainFocus | Mar 7, 2022 | Demanding Views
As Omicron cases surged earlier this year, major events across multiple industries were once again forced to send the dreaded “This event has been postponed/canceled” emails to thousands of registered attendees. Reminiscent of 2020, marketers who...
by Kelly Lindenau | Mar 3, 2022 | Blog
As the Arizona sun set on the final day of the B2B Marketing Exchange (#B2BMX), close to 1,000 B2B marketers walked away with more knowledge than they could have hoped for. We combined the hottest insights from our all-star line-up of speakers, and it’s our...
by Karen Axelton, Contributing Writer | Mar 3, 2022 | Industry News
As #B2BMX 2022 wound to a close, marketers savored the opportunity to mingle with their peers, enjoy the Scottsdale, Ariz., sunshine and learn about the latest marketing trends and tactics. Here are the key takeaways from Day Two of the conference. Secrets To Grabbing...
by Kelly Lindenau | Mar 3, 2022 | Financial News
Metadata.io, a demand generation platform, closed a $40 million Series B funding round led by Next47 and Resolute Ventures, with participation from other SaaS founders and CEOs. Metadata plans to use the capital to develop an operating system for B2B...
by Kelly Lindenau | Mar 3, 2022 | Industry News
ZoomInfo, a go-to-market software, data and intelligence provider, enhanced its SalesOS platform with Tracker, a new automation feature that monitors and follows key buyers and accounts when they make career changes. The launch of Tracker seeks to enhance...
by Karen Axelton, Contributing Writer | Mar 3, 2022 | Industry News
The excitement about connecting in person at the 2022 B2B Marketing Exchange was palpable: For many, it was the first non-virtual conference they’d attended since #B2BMX 2020. The past two years have brought new challenges — and opportunities — for marketers,...
by Kelly Lindenau | Mar 2, 2022 | Industry News
On average, buyers are 80% through their journey before they reach out to sales reps — and more than one-third prefer “seller-free” experiences. With the foundation set, Marcus Sheridan kicked off the 2022 B2B Marketing Exchange (#B2BMX) by shining a light on the...
by Kelly Lindenau | Mar 2, 2022 | Industry News
ON24, a digital experience platform, released the ON24 Partner Network, featuring more than 40 sales and marketing agencies, solutions integrators and software companies, to help mutual customers advance their digital-first strategies. The ON24 Partner Network is...
by Kelly Lindenau | Mar 2, 2022 | Industry News
Phrasee, a brand language optimization platform, released an AI technology designed to help brands personalize the language each customer receives in real-time. To support the release, the company also launched a Language Insights suite designed to help identify...
by Kelly Lindenau | Mar 2, 2022 | Industry News
Salesloft, a sales engagement platform, partnered with Google to enter its Cloud Marketplace and enable Google Cloud customers to procure Salesloft’s Modern Revenue Workspace. The partnership seeks to enable Salesloft customers to retire committed cloud spend...
