by Dave Egloff, Gartner | Dec 15, 2021 | Demanding Views
The seller-centric go-to-market (GTM) strategy is outdated. And despite the rhetoric of being customer-centric, many B2B commercial leaders — spanning sales, marketing and customer service — remain stuck in this legacy mindset. Customers are speaking, and it’s...
by Kelly Lindenau | Dec 15, 2021 | Solution Spotlight
Scratchpad, Inc., provider of workspaces for revenue teams, launched the first workspace commenting system designed and built for sales organizations. Scratchpad’s workspace commenting system aims to eliminate the daunting process of searching for data and...
by Kelly Lindenau | Dec 13, 2021 | Industry News
Influitive Corporation, an engagement software provider for customer advocacy and online communities, acquired PostBeyond, a venture-backed SaaS company for employee advocacy and social selling. Influitive’s advocate-based system is designed to provide users...
by Klaudia Tirico | Dec 13, 2021 | Financial News
Celigo, an integration platform as a service (iPaaS) provider, raised $48 million in Series C funding led by OMERS Growth Equity and joined by NewSpring Capital. The company plans to use the investment to optimize end-to-end business automation for mid-market...
by Kelly Lindenau | Dec 13, 2021 | Industry News
Agent3, an end-to-end ABM provider, hired former Forrester VP, Principal Analyst, Alisa Groocock, as VP to strengthen its consultancy proposition and help drive marketing success for key global accounts. In her new role, Groocock will work closely with key...
by Terry Moffatt, Channel Marketer Report | Dec 8, 2021 | Industry News
With still one calendar page to turn, there’s plenty of time for the news to break about another merger or acquisition or capital investment in a channel program technology provider or marketing solution vendor. But if a bow was tied on all activity now, 2021...
by Kelly Lindenau | Dec 7, 2021 | Financial News
Anchor, an autonomous billing platform, completed a $15 million seed-funding round led by Rapyd Ventures. The company seeks to completely automate the billing process by connecting businesses and their clients through a “live online agreement” that serves as a single...
by Kelly Lindenau | Dec 7, 2021 | Industry News
True Influence, an intent-based data and marketing provider powered by MeritB2B, welcomed The Trade Desk as its primary media buying platform to fulfill programmatic campaigns purchased through DisplayBase, True Influence’s integrated B2B media management...
by Kelly Lindenau | Dec 7, 2021 | Solution Spotlight
Snowflake’s Media Data Cloud aims to enable businesses to dynamically share, join and analyze collaborative data for identity, audience insights, targeting, activation and measurement. Back-Of-The-Box Details Snowflake’s Media Data Cloud...
by By Jason Ball, Considered Content | Dec 6, 2021 | Demanding Views
Off the sports field, the term “pivot” has become an idiom for business change. While pivoting can be circumstantial — think of all those that halted production lines to help with the Covid-19 pandemic efforts — it’s more often motivated by a mistake in the...
by Kelly Lindenau | Dec 2, 2021 | Industry News
OneScreen.ai, a SaaS-enabled B2B market network provider for out-of-home (OOH) advertising, named Jeanne Hopkins as Chief Revenue Officer (CRO). Earlier this year, Hopkins joined OneScreen.ai’s Advisory Board to help deliver the first market...
by Kelly Lindenau | Nov 30, 2021 | Industry News
Bizzabo, an event experience OS, acquired Klik, a smart wearables technology, to help measure attendee engagement, participation and networking at in-person events. Klik’s wearable tech and infrastructure seeks to provide event organizers with...
