by Alexander Kesler, INFUSEmedia | Jan 7, 2022 | Demanding Views
CMOs are under increased pressure to prove the ROI of their marketing programs and deliver on set KPIs — and a new year always brings new campaign expectations. This is especially true for the upcoming years as the C-suite looks to catch up on the revenue they lost...
by Kelly Lindenau | Jan 6, 2022 | Industry News
People.ai, a RevOps and Intelligence (RO&I) platform, named Mariana Prado Cogan as its Chief Marketing Officer. In her new role, Cogan will help scale GTM efforts to expand the company’s RO&I offerings, including its AI-driven SmartData platform that...
by Kelly Lindenau | Jan 6, 2022 | Industry News
Brand Wings, a software-as-a-service (SaaS) solution, released its Email Campaign Builder as part of its sales enablement platform. The new feature is designed to help sales reps send highly personalized, brand-compliant emails to their contacts and receive...
by Kelly Lindenau | Jan 5, 2022 | Financial News
Mperativ, a revenue marketing platform, received $6 million in funding that includes a new $5 million Series A round led by GFT Ventures with participation from Heroic Ventures and Westwave Capital, as well as a prior $1 million seed round. With the new capital,...
by Kelly Lindenau | Jan 5, 2022 | Blog
Happy New Year! Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to...
by Klaudia Tirico | Jan 5, 2022 | Industry News
Let’s face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022, two years after the infamous Covid-19 pandemic first shook the world. While we knew things weren’t going to go back to normal, we knew that our “new...
by Kelly Lindenau | Jan 4, 2022 | Industry News
ON24, a virtual events platform, revealed new integration abilities between its ON24 Connect platform and Drift’s revenue acceleration platform. The expanded partnership seeks to help joint customers combine real-time Drift activity and conversational data with...
by Klaudia Tirico | Jan 4, 2022 | Solution Spotlight
Uberflip Enrichment is an enhanced offering within Uberflip Analytics that seeks to provide customers with buyer-level content insights. Back-Of-The-Box Details While Uberflip customers always had access to powerful content engagement and performance analytics, the...
by RK Maniyani, MeritB2B/True Influence | Jan 4, 2022 | Demanding Views
Whether personal or professional, accuracy, truth and transparency are essential for success. Accuracy provides a high level of quality and precision, while truth and transparency offer accountability, stability and security. For a marketer, these are all crucial...
by Klaudia Tirico | Jan 3, 2022 | Case Studies
When Paige Gerber joined sales readiness platform Mindtickle as Director of Demand Generation, the company was just starting to implement a new buyer experience solution called Hushly to create personalized experiences for visitors to their content hub. But when...
by Kelly Lindenau | Dec 22, 2021 | Industry News
Optimizely, a digital experience platform (DXP), launched an integrated version of its B2B Commerce Cloud and Content Cloud products to help brands reach audiences with more sophisticated content strategies and work more effectively across large...
by Kelly Lindenau | Dec 22, 2021 | Industry News
Cvent, an event management software company, joined forces with ID.me, a secure digital identity network, to create Cvent Health Check, a solution designed to bring seamless health, testing and vaccine status verifications to hybrid and in-person events in the U.S....
