Demand Gen Report

AI’s Transformative Potential Depends on How Companies Envision Their Paths for Growth

Everyone agrees that artificial intelligence (AI) is a major new technology platform that is going to transform how work is done. Initially, AI will be utilized to enhance a worker’s...

Successful B2b Marketing Team Strategizing Targeting and Lead Generation

DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting

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Audyence Launches Real-Time Demand Platform To Refine Demand Generation

Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first programmatic platform in B2B advertising that allows marketers to purchase based on…

Case Studies February 5

Sendoso & Alyce Team Up To Create ‘Largest’ Gifting Solution

Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that will combine the personalization power, automation capabilities, smarts and global scale behind the two…

Industry News February 1

#B2BMX 2024 Preview: The Roadmap To Revenue Revealed

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). This year's event, which…

Industry News January 23