Demand Gen Report
B2BMX is Coming to Advertising Week New York 2025
This October, we’re bringing the energy, innovation and insight of B2BMX to Advertising Week New York 2025— and you’re invited to be a part of it. B2BMX will anchor a...
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Audyence Launches Real-Time Demand Platform To Refine Demand Generation
Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first programmatic platform in B2B advertising that allows marketers to purchase based on…
Case Studies February 5Sendoso & Alyce Team Up To Create ‘Largest’ Gifting Solution
Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that will combine the personalization power, automation capabilities, smarts and global scale behind the two…
Industry News February 1#B2BMX 2024 Preview: The Roadmap To Revenue Revealed
The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). This year's event, which…
Industry News January 23