by Kelly Lindenau | Nov 10, 2021 | Industry News
Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft’s CDP and Dynamics 365 Customer Insights with its own platform to offer custom-built connectors for Demandbase and its InsideView and DemandMatrix companies. The new...
by Kelly Lindenau | Nov 9, 2021 | Industry News
Invoca, a conversation intelligence platform, released Lost Sales Recovery, a new solution designed to spot missed sales conversion opportunities when high-intent callers fail to reach a live agent. Additionally, the technology seeks to assist multi-location and...
by Klaudia Tirico & Kelly Lindenau | Nov 9, 2021 | Industry News
2022 will be here before B2B knows it — a simultaneously scary and exciting thought. As the industry still grapples with the effects of the Covid-19 pandemic that seemingly blended 2020 and 2021 together, marketers are hopeful that the new year will...
by Beth Wanner, Uberflip | Nov 5, 2021 | Demanding Views
There has been a lot of coverage lately from the likes of Forrester and Aragon Research on the seemingly new martech category of content experience. I’d love to be able to tell you I’m a brilliant marketer who saw this coming a mile away and was an early...
by Kelly Lindenau | Nov 4, 2021 | Industry News
Copper, a CRM platform for relationship-based business growth, appointed Sam Moorhead as VP of Sales. Moorhead joins Copper after spending more than a decade at HubSpot, most recently serving as the company’s Mid-Market Sales Leader in the U.K. and Ireland. At...
by Klaudia Tirico | Nov 4, 2021 | Industry News
Vimeo, a video software solution, launched a new platform designed to produce and promote live experiences such as webinars, product launches and large-scale virtual events. Vimeo Events features an intuitive live production tool, integrations with leading martech...
by Kelly Lindenau | Nov 4, 2021 | Financial News
Apollo.io, a sales intelligence and engagement platform, secured $32 million in a series B funding round led by Tribe Capital with NewView Capital and existing investor Nexus Venture Partners. The company plans to use the capital to help accelerate marketing,...
by Klaudia Tirico | Nov 4, 2021 | Industry News
MRP Prelytix, an enterprise-class predictive account-based sales and marketing platform provider, will host “Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success” on Nov. 11, 2021. The virtual summit will bring together industry analysts,...
by Kelly Lindenau | Nov 3, 2021 | Industry News
Casted, an audio and video content marketing platform, rebranded itself as an Amplified Marketing platform and released Casted Themes, a new product designed to capitalize on the principles of Amplified Marketing. According to Casted, the components of Amplified...
by Kelly Lindenau | Nov 2, 2021 | Industry News
RevOps platform ringDNA rebranded into Revenue.io, a solution created to help marketing teams optimize their revenue performance and provide real-time guidance to address buyers’ needs. Revenue.io’s solution is designed to surface and recommend best...
by Kelly Lindenau | Nov 2, 2021 | Blog
Welcome back to Demand Gen Report’s (DGR) blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to...
by Kelly Lindenau | Nov 1, 2021 | Industry News
ABM is simple, right? Marketers just have to understand their audience, coordinate a set of programs, initiate sales team follow up, measure it across the funnel and utilize technology to scale their efforts. Oh, yes, and ensure the content they’re providing...
