by Kelly Lindenau & Michael Rodriguez | Sep 30, 2021 | Industry News
It’s in the name: The Best of B2BMX (#BOB2BMX) event series highlighted the best sessions from Demand Gen Report’s (DGR) B2BMX 2021 event series. Not wanting to relegate its presenters to one hit wonder status, the DGR team combed through our blockbuster...
by Michael Rodriguez | Sep 28, 2021 | Blog
In a world where human connection has become a priority, sending strategies have stepped up to help marketers meet the demand. The differences between the U.S. and international markets, however, present both a problem and opportunity for those looking to send...
by Michael Rodriguez | Sep 28, 2021 | Industry News
Seismic, a sales enablement platform provider, partnered with the Sales Enablement Society and SV Academy, a business development platform, to launch Enableship, a program designed to foster an inclusive community that provides sales enablement training and...
by Kelly Lindenau | Sep 28, 2021 | Industry News
Casted, an audio and video content marketing solution, introduced Casted Video to expand its current platform with robust video player functionality and enable customers to manage their audio and video assets in a central place. Through Casted Video, customers can...
by Michael Rodriguez | Sep 27, 2021 | Solution Spotlight
ON24 updated its Webcast Elite platform with Hybrid Mode, a feature that combines data analysis and content management capabilities to create seamless hybrid event experiences to help users increase attendee engagement. Back-Of-The-Box Details Hybrid Mode captures...
by Tania Russo, 3D2B | Sep 24, 2021 | Demanding Views
Chances are you have an account-based marketing (ABM) program, or you’re at least testing a pilot program. By now, most companies recognize the value of ABM, as marketing leaders report that ABM increases average deal size and annual revenue. And according to...
by Michael Rodriguez | Sep 23, 2021 | Industry News
Freshworks, a customer engagement software company, recently went public with an initial public offering (IPO) of Class A common stock at $36 a share, raising the price from $32 earlier this week in response to investor interest. The technology unicorn’s IPO was...
by Michael Rodriguez | Sep 23, 2021 | Financial News
Plannuh, a cloud-based marketing leadership platform, recently closed a $4.1 million equity round led by Ripple Venture with participation from Glasswing Ventures and Gradient Ventures. Plannuh will use the additional capital to accelerate the development of new...
by Kelly Lindenau | Sep 23, 2021 | Industry News
LiveChat, a customer service platform, recently integrated with all-in-one marketing platform Mailchimp to enable business owners to manage their newsletter contacts and provide prospects with the option to sign up for newsletters within support chats. The integration...
by Michael Rodriguez | Sep 23, 2021 | Industry News
Clari, a revenue operations (RevOps) platform, expanded its deal management capabilities with the acquisition of DealPoint, a deal mapping & customer collaboration platform. The acquisition will empower users to oversee deal health and build stronger buyer-seller...
by Michael Rodriguez | Sep 22, 2021 | Industry News
Landing page builder and platform Unbounce released its new Conversion Intelligence Engine, a suite of artificial intelligence (AI)-powered solutions designed to help small and medium-sized businesses (SMBs) increase conversion rates at every touchpoint of their...
by Michael Rodriguez | Sep 21, 2021 | Industry News
A good B2B marketer knows that their marketing automation platform (MAP) is only as effective as the people operating it, and organizations are continuing to pivot their MAP implementation to reach their full potential. Research from Demand Spring showed that 96% of...
