by James Hickey | Apr 10, 2025 | News Brief
Many businesses, especially small and medium sized businesses (SMBs), don’t know where to start with AI. And with business moving at warp speed, teams are struggling to keep up. Marketing tactics that worked last year are now obsolete. Sales playbooks that used...
by James Hickey | Apr 9, 2025 | Feature
The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need for more strategic engagement. In “The 2025 Science of B2B BDR Benchmark: Succeeding in a Changing Landscape” report, 6sense found AI has introduced automation for tasks such...
by James Hickey | Apr 8, 2025 | News Brief
When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign Results as their top priority. In light of that, we are hosting the 2025 B2B Campaign Optimization Series, a go-to event...
by James Hickey | Apr 7, 2025 | Case Studies
Given the complex nature of customers’ businesses and needs, sales teams must serve as trusted advisors who deeply understand each customers’ strategic priorities, business needs, and how to meet them. Celonis is a leader in process mining and intelligence, helping...
by Rachel Schulties, Level Agency | Apr 4, 2025 | Demanding Views
The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a tool for automation and optimization to a driver of strategic decision-making. As demand gen marketers adopt AI to predict trends, adjust...
by James Hickey | Apr 3, 2025 | News Brief
Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive better business outcomes and ROI from account-based marketing (ABM) initiatives. By combining Informa TechTarget’s account- and contact-level intent...
by James Hickey | Apr 2, 2025 | Feature
The Customer Data Platform (CDP) market is undergoing a seismic shift. Legacy players such as mParticle, ActionIQ, and Lytics have faced major shakeups, with acquisitions marking the end of an era for traditional CDPs. Outdated architectures, sluggish onboarding...
by James Hickey | Apr 1, 2025 | News Brief
Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. To that end, Demand Gen Report is hosting the “2025 B2B Campaign Optimization Series,” your go-to event for insights on AI-driven experiences,...
by James Hickey | Mar 31, 2025 | News Brief
Xactly recently launched the first in a series of artificial intelligence (AI) programs it is rolling out the year. Xactly Intelligence is a new AI-powered program for the industry’s only composable platform, a framework combining Xactly’s Predictive AI models with...
by Gurdeep Dhillon, Contentstack | Mar 28, 2025 | Demanding Views
Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts of the playbook we’re throwing out, and how the past year may impact the one ahead. As someone whose roots in the B2B marketing community go...
by James Hickey | Mar 27, 2025 | News Brief
Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows empowers go-to-market teams to take a unified,...
by Alicia Esposito | Mar 26, 2025 | Feature, Industry News
We’re in the midst of a great AI race. New players are rapidly entering the market, and legacy organizations are scrambling to keep pace. One of the latest additions to the landscape is DeepSeek, which is being lauded for opening powerful AI capabilities to a...
