by James Hickey | Mar 25, 2025 | News Brief
Women in revenue-generating roles seek stable and enriching environments that help them progress in their careers. However, 43% of women admit they have considered quitting their jobs in the past year due to lack of mentorship, job insecurity, lack of work flexibility...
by James Hickey | Mar 24, 2025 | News Brief
Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can remove data silos and ensure that social efforts are strategically...
by Steffen Hedebrandt, Dreamdata | Mar 21, 2025 | Demanding Views
For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams report revenue down to the decimal, but marketing? We’ve often been measured by softer metrics like leads, impressions, website traffic, or...
by Demand Gen Report Team | Mar 20, 2025 | Case Studies
In today’s hyper-competitive landscape, sellers only have so much time to effectively reach and engage with prospects. B2B experts have lauded artificial intelligence (AI) as the answer to help sales teams streamline workflows and automate redundant and menial...
by Demand Gen Report Team | Mar 19, 2025 | Feature
In 2018, Weka USA relied heavily on live events to drive marketing success, participating in more than 50 trade shows annually. While these events generated leads, the associated costs were substantial. Recognizing the need to diversify their lead generation strategy,...
by Alicia Esposito | Mar 18, 2025 | Blog
Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and proliferation of smart TVs, CTV is now in the mainstream. According to research conducted by Demand Gen Report, only 4% of...
by Alicia Esposito | Mar 17, 2025 | Industry News
Clari, an Enterprise Revenue Orchestration solutions provider, has launched a new suite of AI solutions to help B2B organizations drive predictable revenue growth. According to Clari Labs research, enterprise customers using Clari’s Revenue Orchestration...
by Steve Rietberg and Tyler Huguley, Gartner Sales Practice | Mar 14, 2025 | Demanding Views
In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet, traditional sales forecasting methods are increasingly proving inadequate, as they consume significant seller time and often fall short in...
by James Hickey | Mar 13, 2025 | News Brief
Dun & Bradstreet has unveiled a new identity solution that connects consumer insights with comprehensive B2B2C linked data and digital signals. The D&B ID Graph Plus uses validated B2B2C identifiers, which are then enhanced by consumer intelligence and digital...
by James Hickey | Mar 13, 2025 | News Brief
An uncertain economy is shrinking buying budgets and creating more acquisition and retention pressures for sales teams, according to the annual Sales Compensation Report from Xactly. B2B sales cycles and buying committees are also getting larger and more complex,...
by Alicia Esposito | Mar 12, 2025 | Feature, Industry News
Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a significant amount of mind and wallet share, especially among marketers. According to a survey of 418 marketing teams conducted by...
by James Hickey | Mar 11, 2025 | Industry News, News Brief
Redbrick has acquired Paved, a newsletter advertising platform that connects publishers and advertisers with more than 253 million newsletter subscribers across 3,000-plus publishers. Paved helps publishers monetize their newsletter subscription base through ad...
