by James Hickey | Apr 2, 2025 | Feature
The Customer Data Platform (CDP) market is undergoing a seismic shift. Legacy players such as mParticle, ActionIQ, and Lytics have faced major shakeups, with acquisitions marking the end of an era for traditional CDPs. Outdated architectures, sluggish onboarding...
by James Hickey | Apr 1, 2025 | News Brief
Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. To that end, Demand Gen Report is hosting the “2025 B2B Campaign Optimization Series,” your go-to event for insights on AI-driven experiences,...
by James Hickey | Mar 31, 2025 | News Brief
Xactly recently launched the first in a series of artificial intelligence (AI) programs it is rolling out the year. Xactly Intelligence is a new AI-powered program for the industry’s only composable platform, a framework combining Xactly’s Predictive AI models with...
by Gurdeep Dhillon, Contentstack | Mar 28, 2025 | Demanding Views
Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts of the playbook we’re throwing out, and how the past year may impact the one ahead. As someone whose roots in the B2B marketing community go...
by James Hickey | Mar 27, 2025 | News Brief
Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows empowers go-to-market teams to take a unified,...
by Alicia Esposito | Mar 26, 2025 | Feature, Industry News
We’re in the midst of a great AI race. New players are rapidly entering the market, and legacy organizations are scrambling to keep pace. One of the latest additions to the landscape is DeepSeek, which is being lauded for opening powerful AI capabilities to a...
by James Hickey | Mar 25, 2025 | News Brief
Women in revenue-generating roles seek stable and enriching environments that help them progress in their careers. However, 43% of women admit they have considered quitting their jobs in the past year due to lack of mentorship, job insecurity, lack of work flexibility...
by James Hickey | Mar 24, 2025 | News Brief
Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can remove data silos and ensure that social efforts are strategically...
by Steffen Hedebrandt, Dreamdata | Mar 21, 2025 | Demanding Views
For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams report revenue down to the decimal, but marketing? We’ve often been measured by softer metrics like leads, impressions, website traffic, or...
by Demand Gen Report Team | Mar 20, 2025 | Case Studies
In today’s hyper-competitive landscape, sellers only have so much time to effectively reach and engage with prospects. B2B experts have lauded artificial intelligence (AI) as the answer to help sales teams streamline workflows and automate redundant and menial...
by Demand Gen Report Team | Mar 19, 2025 | Feature
In 2018, Weka USA relied heavily on live events to drive marketing success, participating in more than 50 trade shows annually. While these events generated leads, the associated costs were substantial. Recognizing the need to diversify their lead generation strategy,...
by Alicia Esposito | Mar 18, 2025 | Blog
Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and proliferation of smart TVs, CTV is now in the mainstream. According to research conducted by Demand Gen Report, only 4% of...