by Michael Rodriguez | Apr 23, 2021 | Industry News
Virtual events have become a mainstay in B2B in 2021, with new research from conference and event software Hubb showing 83% of event marketers have experience hosting and/or planning a virtual event. This is a significant increase from the 45% surveyed in Spring of...
by Kelly Lindenau | Apr 23, 2021 | Industry News
KickFire, a provider of first-party intent data, partnered with ABM platform RollWorks to provide enhanced account identification and engagement measurement within RollWorks’ platform. KickFire’s TWIN caching IP address intelligence data will help...
by Michael Rodriguez | Apr 22, 2021 | Industry News
MRP Prelytix, a predictive ABM platform, promoted its Senior VP of Product Pierre Custeau to Chief Technology Officer (CTO). Custeau will be responsible for expanding enterprise marketing buyers’ ability to forge meaningful, personalized customer relationships....
by Michael Rodriguez | Apr 22, 2021 | Industry News
B2B Media Group, a B2B data company, appointed Andreas Misera as VP of Product. In his new role, Misera will be responsible for helping accelerate the development of the company’s product portfolio, including its B2B.IQ data platform. Misera has more than 20...
by Kelly Lindenau | Apr 22, 2021 | Industry News
Terminus, an ABM platform, revealed its next-gen API integration with LinkedIn Marketing Solutions to help users extend their Terminus account lists. The updates build upon Terminus’ initial integration with LinkedIn Marketing Solutions in 2018. The new features...
by Michael Rodriguez | Apr 22, 2021 | Financial News
ActiveCampaign, a customer experience (CX) automation company, raised $240 million in a Series C financial round, which brings its total funding to $360 million. The round was led by Tiger Global, Dragoneer Investment Group, and existing investors Silversmith Capital...
by Michael Rodriguez | Apr 21, 2021 | Industry News
Salesforce unveiled a new version of its Service Cloud product – Service Cloud 360. The revamped solution aims to help customer service teams deliver personalized digital engagement and manage customer requests while working from home. Service Cloud 360 is designed to...
by Michael Rodriguez | Apr 21, 2021 | Industry News
Demand Science, a global buyer intelligence platform, acquired demand generation company Internal Results and sales enablement, intelligence and data enrichment platform Leadiro to help build on its strategy of providing enhanced B2B buyer intelligence products. The...
by Michael Rodriguez | Apr 21, 2021 | Industry News
Artificial intelligence (AI) is an invaluable aspect of modern marketing, with many organizations leveraging AI-powered solutions to help collect higher quality data, deliver better buyer experiences and more. One of those data sets is behavioral data, which enables...
by Kelly Lindenau | Apr 19, 2021 | Industry News
ABM platform Terminus introduced a data set that combines Terminus Chat Experiences with Terminus Email Experience tracking to help go-to-market teams target prospects without third-party cookies. The release follows Google’s pledge to phase out support of...
by Michael Rodriguez | Apr 19, 2021 | Solution Spotlight
The Qualified X platform for Salesforce, created by conversational marketing platform Qualified, seeks to provide B2B sellers with the knowledge and tools needed to execute proactive conversations and drive more pipeline. Back-Of-The-Box Details Qualified X is...
by Jason Ball, Considered Content | Apr 16, 2021 | Demanding Views
In sectors where the digital transformation is occurring at a glacial place, convincing customers to buy disruptive software or flock to an innovative challenger brand is akin to pulling teeth. Makers and sellers of fintech, healthtech and insurtech are all too aware...
