by Michael Rodriguez | Mar 3, 2021 | Industry News
In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than ever. With the pandemic causing a spike in web traffic and an abundance of unqualified leads, lead scoring has reemerged as a key practice among...
by Michael Rodriguez | Mar 2, 2021 | Industry News
LeadMD, a revenue performance consultancy, merged with full-service marketing agency Trendline Interactive, in a pairing designed to deliver a more comprehensive mix of high-level strategies and action planning, processes, technology and people to their customers....
by Kelly Lindenau | Mar 2, 2021 | Industry News
BDO USA, LLP, an accounting and advisory firm, announced an agreed merger with DemandGen International, Inc., a provider of digital marketing strategy and technology services, to strengthen and expand the range of services and solutions available within BDO Digital, a...
by Michael Rodriguez | Mar 1, 2021 | Financial News
Direct mail platform Lob has raised $50M in Series C Funding via investment fund Y Combinator Continuity, bringing Lob’s total capital raised to $80M. With the additional capital, Lob said it plans to invest in its print delivery network, designed to provide...
by Michael Rodriguez | Mar 1, 2021 | Solution Spotlight
Direct mail software provider Lob uses its Confidence Score API feature to help companies improve their direct mail and address verification capabilities, broadening campaign audiences without increasing return-to-sender accounts. Back-Of-The-Box Details Lob...
by Kelly Lindenau | Feb 26, 2021 | Industry News
Bizzabo, an all-in-one events platform, created a Global Partner Program that will allow B2B technology and service providers to offer Bizzabo’s event technology and knowledge to prospects and existing customers. Through the Global Partner Program, partners...
by David Campbell, SugarCRM | Feb 26, 2021 | Demanding Views
There’s a long history of reliance on modeling to provide revenue guidance in finance — it essentially predicts corporate performance based on myriad factors. In the sales and marketing world, the parallel concept is lead scoring. However, experience shows that...
by Kelly Lindenau | Feb 25, 2021 | Industry News
As the second day of #B2BMX came to a close, attendees signed off with better insights into modern marketing and the best tools and tactics for success. Just under 3,000 attendees immersed themselves in Keynotes, Lunch & Learns and Breakout Sessions to learn how...
by Michael Rodriguez | Feb 25, 2021 | Industry News
With an in-person event in Scottsdale, Ariz. not in the cards this year, the 2021 B2B Marketing Exchange kicked off on Monday, Feb. 23 in a virtual format. The B2BMX Online Experience 2021, hosted by Demand Gen Report, focused on delivering informative sessions to...
by Michael Rodriguez | Feb 25, 2021 | Financial News
ABM platform Terminus raised $90M in Series C funding from Great Hill Partners, with additional participation from Atlanta Ventures, Hallet Capital and Edison Partners. The latest round brings the company’s total funding to $120M. With the additional funding,...
by Michael Rodriguez | Feb 24, 2021 | Industry News
Spiff, a sales compensation software provider, has appointed Leslie Stretch, President and CEO of CX management platform Medallia, to its Board of Directors. With this appointment, Stretch will help Spiff build its CX capabilities and drive greater revenue. Stretch...
by Kelly Lindenau | Feb 24, 2021 | Industry News
Pattern89, a platform that uses AI to predict digital marketing performance, added new features to help enhance brands’ insights into ad performance. The upgrades will streamline and improve the customer experience, enable marketers to access real-time...
