by Kelly Lindenau | Mar 12, 2021 | Industry News
True Influence, an intent-data-driven marketing technology company, announced its 2021 True Influence Summit: Accelerating Revenue Through Artificial Intelligence (AI), which will be held on April 14 from 12:00 pm to 2:30 pm ET. The Summit will address how...
by Klaudia Tirico | Mar 10, 2021 | Industry News
User feedback and B2B product reviews have quickly become a staple in the B2B buyer’s journey. Demand Gen Report’s own research has found that 30% of buyers turn to review sites as one of the first three resources when researching a purchase decision. Now,...
by Kelly Lindenau | Mar 10, 2021 | Blog
It appears that the customer experience is becoming a two-way street. According to new research, there are increasing numbers of satisfied customers transitioning into brand advocates, influencers, collaborators and innovators. However, clients can only be tapped into...
by Michael Rodriguez | Mar 10, 2021 | Industry News
Seismic, a sales and marketing enablement software provider, appointed Donna DeBerry as VP of Inclusion. She will be responsible for building a diverse and inclusive workforce and company culture. DeBerry brings 30 years of experience in leading diversity and...
by Demand Gen Report Team | Mar 9, 2021 | Industry News
It can be argued that no company represented the expansion and evolution of the role and practice of demand generation more than DemandGen International. Over the past decade, the company has been credited with helping a prestigious list of B2B brands apply the...
by Michael Rodriguez | Mar 9, 2021 | Industry News
Clari, a revenue operations (RevOps) platform, revealed adaptive forecasting capabilities to help start-up businesses accurately predict revenue results across revenue types, channels, product lines and more. The enhancements to Clari’s RevOps platform leverage...
by Michael Rodriguez | Mar 9, 2021 | Industry News
When creating and managing digital experiences, it is important to remain agile and adaptable to manage and deliver digital experiences that resonate with buyers. New research from digital experience platform Crownpeak revealed that 94% of businesses believe that...
by Kelly Lindenau | Mar 9, 2021 | Industry News
Forty-eight percent of sales professionals believe their CRM systems are unfit for purpose, as customer churn is costing mid-market companies an average of $5.5 million per year, according to a new CRM and Sales Impact Report from SugarCRM, a customer...
by Kelly Lindenau | Mar 8, 2021 | Industry News
PFL, a tactile marketing automation solution, promoted CMO Nick Runyon to President. In his new role, Runyon will lead the marketing technology business, including marketing, sales, product and professional services. Runyon has more than 20 years of experience...
by Michael Rodriguez | Mar 8, 2021 | Solution Spotlight
The Ecosystem Attribution platform from LeadsRx is designed to map the customer journey and provide attribution analysis across the websites of network owners and partners to improve product and service promotion within an industry ecosystem. Back-Of-The-Box...
by Michael Rodriguez | Mar 5, 2021 | Financial News
Dooly, an AI-powered customer relationship management (CRM) platform, has raised $3.3 million in Seed funding and $17 million in Series A funding, which brings the company’s final total to $20 million. The round was led by Boldstart Ventures in partnership with...
by Lindsay Tjepkema, Casted | Mar 5, 2021 | Demanding Views
Brand podcasts are becoming a mainstay among amplified marketing strategies, the kind that put conversation and expert insights at the center. HubSpot, Drift and Salesforce are just some brands leaning into the benefits podcasts offer — and for good reason! One of my...
