by Kelly Lindenau | Jan 14, 2021 | Industry News
Casted, a podcast platform for B2B marketers, released Casted Video Podcasting, a new product within the Casted platform designed to add, manage, amplify and measure podcast videos in the same manner as an audio-only podcast. Marketers that deliver audio, visual and...
by Klaudia Tirico | Jan 13, 2021 | Industry News
Like it or not, the C-suite is playing an even larger role in B2B purchasing decisions following the events of Covid-19. Research from Chorus.ai shows that organizations are 2.2X more likely to have a C-level executive join a sales call, citing higher scrutiny and...
by Kelly Lindenau | Jan 13, 2021 | Industry News
HG Insights, a technology intelligence company, launched a new market intelligence product to help B2B companies better understand their markets. The solution is designed to deliver actionable insights that improve decision-making and increase go-to-market confidence....
by Kelly Lindenau | Jan 13, 2021 | Industry News
PROS, a provider of AI-powered solutions, hired Sherry Lautenbach as its new SVP of Global B2B Sales. In her role, Lautenbach will be responsible for driving enterprise adoption of PROS’ solutions and platform to help sales reps transform their end-to-end...
by Kelly Lindenau | Jan 11, 2021 | Industry News
Five9, Inc., an all-in-one cloud contact center solution, appointed Genefa Murphy, PhD, as its Chief Marketing Officer (CMO). Murphy will partner with other members of the executive team to build the company’s brand and reputation in the cloud contact center...
by Michael Rodriguez | Jan 11, 2021 | Solution Spotlight
LeadsRx recently added new capabilities to its marketing attribution platform, incorporating over-the-top (OTT) ad analytics within multi-touch attribution models and optimizing ad spend and performance. Back-Of-The-Box Details With LeadsRx, marketers are...
by Thiago Sa Freire, Chorus.ai | Jan 8, 2021 | Demanding Views
While 2020 presented many changes and challenges to the sales process, one key trend to keep in mind as you dial, build your pipeline and secure meetings isthe increase inC-suite involvement today. You’re not imagining it: Your...
by Michael Rodriguez | Jan 8, 2021 | Industry News
Emerald Holding Inc., a B2B trade show and conference producer that specializes in retail and technology, has acquired SaaS technology provider PlumRiver LLC. PlumRiver provides SaaS technology through its Elastic Suite solution, which is designed to streamline the...
by Kelly Lindenau | Jan 8, 2021 | Industry News
PROS, an AI-powered digital selling solution, hired Martin Simoncic as Chief Customer Officer (CCO). In his new role, Simoncic will drive end-to-end customer engagement and platform adoption, and provide customer success and support, professional services,...
by Kelly Lindenau | Jan 6, 2021 | Financial News
SalesLoft, a sales engagement platform, raised $100 million at a $1.1 billion valuation, bringing total funding to $245 million. Owl Rock Capitalled the round with participation from HarbourVest and Emergence Capital and others. SalesLoft...
by Michael Rodriguez | Jan 6, 2021 | Industry News
DemandJump, a marketing insights and attribution platform, unveiled a new Account-Based Attribution solution to enable marketing and sales teams to measure buyer activity at various touchpoints and determine which touchpoints drive revenue. Account-Based Attribution...
by Kelly Lindenau | Jan 5, 2021 | Industry News
HG Insights, a global leader in technology intelligence, received a significant growth investment from Riverwood Capital, a technology-focused equity firm, to elevate HG Insights’ status as a supplier of technology and market insights to B2B brands. HG...
