by Michael Rodriguez | Nov 2, 2020 | Financial News
Agile email creation platform Stensul has secured $16 million in Series B funding, led by USVP with additional participation from Capital One Ventures, Peak State Ventures, Uncork Capital, among others. The company plans to use the funds to accelerate the adoption of...
by Michael Rodriguez | Nov 2, 2020 | Solution Spotlight
The Validity Everest tool from CRM data management platform Validity is designed to help marketers build, test, measure and optimize their email campaigns for improved performance and maximized ROI. Back-Of-The-Box Details Validity Everest aims to help marketers reach...
by Gina Hortatsos, LogicGate | Nov 2, 2020 | Demanding Views
In early 2016, a new piece of legislation known as the General Data Protection Regulation (GDPR) passed in the EU. At first, this news was a blip: As a marketer, I spend my days working to reach and influence potential buyers, not on governance, risk or...
by Michael Rodriguez | Oct 30, 2020 | Industry News
B2B database ZoomInfo has acquired digital marketing intelligence provider Clickagy to enhance its go-to-market intelligence platform and improve users’ ability to engage prospects and target accounts. The acquisition will allow ZoomInfo to absorb...
by Michael Rodriguez | Oct 30, 2020 | Industry News
Invoca, a conversation intelligence platform, has launched its Invoca Exchange marketplace, which is designed to help user build improved digital experiences and increase their revenue through a centralized hub of integrations and partner solutions. Invoca Exchange...
by Michael Rodriguez | Oct 30, 2020 | Industry News
Sendoso, a gifting platform, has announced a partnership with video-sharing website Cameo to allow users to create personalized video messages starring their prospects’ favorite celebrities. The partnership allows users to create videos via Cameo’s...
by Michael Rodriguez | Oct 29, 2020 | Industry News
The second year of the B2B Sales & Marketing Exchange, hosted by Demand Gen Report, in partnership with Terminus and The Pedowitz Group, came to a close yesterday Oct. 28, with more than 1,900 attendees listening in on the virtual event. As B2B continues to...
by Klaudia Tirico | Oct 28, 2020 | Industry News
The second annual B2B Sales & Marketing Exchange, hosted by Demand Gen Report in partnership with Terminus and The Pedowitz Group, kicked off on Monday, Oct. 26 in a new medium. The now virtual experience may have felt different than last year’s inaugural...
by Lindsay Tjepkema, Casted | Oct 28, 2020 | Demanding Views
Have you ever wondered if using your company’s blog as the engine of your content marketing strategy is an outdated method? I’m here to tell you it is. So, hear me out. Brand blogging blew up in the early 2000s when websites became richer and the internet...
by Michael Rodriguez | Oct 26, 2020 | Industry News
Uberflip, a digital content experience platform, has launched two new certification opportunities designed to help marketers fill in gaps in their marketing strategies and design personalized digital experiences and campaigns that increase revenue, pipeline and...
by Michael Rodriguez | Oct 26, 2020 | Industry News
Certain, an enterprise event experience and management platform, has partnered with virtual events and experience platform Hartmann Studios to expand its virtual, hybrid and in-person events for enterprise marketing efforts. The partnership combines Certain’s...
by Michael Rodriguez | Oct 26, 2020 | Solution Spotlight
Sitecore, a customer experience management company, aims to support marketers’ strategy, planning, creation, management and collaboration efforts with version 3.4 of its SaaS platform, Sitecore Content Hub. The solution is designed to help organizations improve...
