by Michael Rodriguez | May 21, 2020 | Industry News
Uberflip, a digital content marketing platform, has launched an ecosystem of integrations and apps designed to help marketers to connect Uberflip with their martech stack to seamlessly orchestrate the buyer journey. Uberflip Marketplace is designed to be a hub for...
by Marjorie Romeyn-Sanabria & Michael Rodriguez | May 20, 2020 | Industry News
With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business. These new challenges present an opportunity for marketers...
by Adrian Cohn, Smartling | May 19, 2020 | Demanding Views
Event marketing has always been a significant part of Smartling’s strategy. Events are known to be reliable demand generation opportunities, and they provide the opportunity for our team to nurture relationships. But it’s fair to say there won’t be...
by Marjorie Romeyn-Sanabria | May 19, 2020 | Industry News
Marketpoint, a global CRM provider, has launched an enhanced version of its CRM. Marketpoint CRM 3.0 features full integration with marketing automation platforms, Microsoft Outlook and Zuant, a mobile lead capture system. It is designed to provide ease of...
by Marjorie Romeyn-Sanabria | May 18, 2020 | Industry News
Demandbase has announced the launch of its ABM Innovation Tour, a four-stop virtual experience that will offer access to insights, industry best practices and success stories from leading B2B marketers. The events will take place on June 24, July...
by Michael Rodriguez | May 18, 2020 | Industry News
Templafy, a document creation and automation platform, has acquired the B2B sales enablement platform Napp, and plans to expand its business operations into the international market. The acquisition of the Denmark-based Napp will allow Templafy users to share business...
by Michael Rodriguez | May 18, 2020 | Solution Spotlight
Clari, a revenue forecasting and pipeline management platform, launched an Adaptive Revenue Metrics solution within its Revenue Operations Platform, aiming to help buyers identify risk factors and increase confidence in their decision-making process....
by Michael Rodriguez | May 18, 2020 | Industry News
6sense, an account-based engagement platform, has partnered with intent data aggregator Bombora to integrate Bombora’s Company Surge data with the 6sense Account Engagement Platform. This partnership will allow Bombora’s Company Surge data to be visible on...
by Michael Rodriguez | May 14, 2020 | Industry News
Engagio, an account-based measurement and engagement platform, has released a Unified Account Inbox solution as part of its Scout for Sales system, designed to help marketing and sales teams understand account engagement from insights that may have gotten lost in...
by Michael Rodriguez | May 13, 2020 | Blog
With the advent of social distancing and work-from-home policies, the B2B industry has experienced an abrupt — but not unforeseen — digital-only reality. As a result, companies need to shift toward maintaining business operations, inspiring buyer confidence by...
by Terry Moffatt | May 13, 2020 | Industry News
Using social media platforms to share marketing messages with B2B buyers is a proven tactic. And since the emergence of Covid-19 has forced more employees to work virtually, the opportunities to engage with decision-makers on social platforms has climbed...
by Michael Rodriguez | May 11, 2020 | Industry News
LinkedIn has announced an integration of its LinkedIn Live and LinkedIn Event offerings to create a virtual events solution that enables users to stay connected with important contacts and events. This integration of Live and Events equips users with: Livestreaming...
