by Michael Rodriguez | Mar 27, 2020 | Industry News
Openprise, a digital data management and orchestration platform, has launched a new data management tool: Openprise Agile CDP. The tool is designed to help marketers clean, enrich and unify data across multiple sources into a single customer view in as little as 90...
by Kim Zimmermann | Mar 26, 2020 | Industry News
More than three-fourths (77%) of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships, according to new research from Propeller Insights and sponsored by Folloze, a provider of a personalization...
by Marjorie Romeyn-Sanabria | Mar 26, 2020 | Industry News
Uberflip, the cloud-based content experience platform (CEP), has partnered with Demandbase, the account-based marketing (ABM) company, to release an app within Uberflip’s CEP designed to allow marketers to personalize content at scale for ABM campaigns....
by Michael Rodriguez | Mar 25, 2020 | Industry News
LinkedIn has launched Conversation Ads, a new marketing tool designed to personalize viewers’ experiences with a messaging-based ad format. Conversation Ads builds on the company’s current Message Ads offering (formerly Sponsored InMail) and features...
by Klaudia Tirico | Mar 25, 2020 | Solution Spotlight
Ciara, the sales assistant, has launched sales call playbooks and a new recommendation engine, designed to provide the next best actions/talking points based on sales conversations. FEATURES/FUNCTIONALITY The Ciara Content Library intends to allow sales reps to:...
by Marjorie Romeyn-Sanabria, Managing Editor | Mar 24, 2020 | Industry News
Bigtincan, an AI-powered sales enablement automation solution, has developed two new micro-courses to support sales professionals working from home to prevent the spread of COVID-19. The community courses within the Bigtincan Zunos learning tool are designed to help...
by Biju Muduli, Brightcove | Mar 24, 2020 | Demanding Views
Video content is no longer a “nice to have” for businesses — it is essential. Videos are now replacing text and image-driven content across marketing campaigns. According to eMarketer, 30% of B2B marketers said that boosting sales and converting customers are among...
by Klaudia Tirico | Mar 20, 2020 | Industry News
Bizzabo, an event success platform, has partnered with global video technology provider Kaltura to launch Bizzabo’s Virtual Experience Solution. A direct response to recent event cancellations due to COVID-19, the new solution is designed to enable event...
by Klaudia Tirico | Mar 20, 2020 | Industry News
Workato, an enterprise automation platform, has announced an integration with Adobe. Now, as an Adobe Exchange Partner, the platform will allow marketers to connect Market Engage with apps such as Adobe Experience Manager, Magento Commerce and Adobe Analytics,...
by Kim Zimmermann | Mar 20, 2020 | Industry News
ABM platform provider Demandbase unveiled new capabilities designed to help marketers design, execute and measure the success of their ABM strategies. The three new solutions — Data Stream, Site Analytics and Self-Serve Targeting— are designed to enable marketers to...
by Klaudia Tirico | Mar 19, 2020 | Industry News
INFUSEmedia, a demand generation engine, has announced a new initiative created to help companies affected by COVID-19. The company, which offers a pay-for-performance lead generation program, will provide 100 companies with 100 B2B leads each free of charge or...
by Klaudia Tirico | Mar 18, 2020 | Blog
Even though now is an optimal time to talk about how to take physical engagement into the digital world, having a connection between online and offline interactions should be top-of-mind for marketers no matter the time or situation. So how do you get your audience to...
