by Klaudia Tirico | Mar 20, 2020 | Industry News
Bizzabo, an event success platform, has partnered with global video technology provider Kaltura to launch Bizzabo’s Virtual Experience Solution. A direct response to recent event cancellations due to COVID-19, the new solution is designed to enable event...
by Klaudia Tirico | Mar 20, 2020 | Industry News
Workato, an enterprise automation platform, has announced an integration with Adobe. Now, as an Adobe Exchange Partner, the platform will allow marketers to connect Market Engage with apps such as Adobe Experience Manager, Magento Commerce and Adobe Analytics,...
by Kim Zimmermann | Mar 20, 2020 | Industry News
ABM platform provider Demandbase unveiled new capabilities designed to help marketers design, execute and measure the success of their ABM strategies. The three new solutions — Data Stream, Site Analytics and Self-Serve Targeting— are designed to enable marketers to...
by Klaudia Tirico | Mar 19, 2020 | Industry News
INFUSEmedia, a demand generation engine, has announced a new initiative created to help companies affected by COVID-19. The company, which offers a pay-for-performance lead generation program, will provide 100 companies with 100 B2B leads each free of charge or...
by Klaudia Tirico | Mar 18, 2020 | Blog
Even though now is an optimal time to talk about how to take physical engagement into the digital world, having a connection between online and offline interactions should be top-of-mind for marketers no matter the time or situation. So how do you get your audience to...
by Klaudia Tirico | Mar 18, 2020 | Industry News
Conversation intelligence platform Chorus.ai has announced Jim Benton as CEO. As the former co-founder of ClearSlide and CEO of Apollo, Benton’s expertise and perspective will fuel Chorus’ overall trajectory as the conversation intelligence platform for...
by Kevin Kerner, Mighty&True | Mar 18, 2020 | Blog
This post was originally published on Mighty&True. Right now, the world is faced with an unprecedented global crisis in the form of the Coronavirus pandemic. While we are all certainly concerned about our family, friends and society in general, we should...
by Klaudia Tirico | Mar 18, 2020 | Industry News
Messaging apps such as WhatsApp, Messenger from Facebook and Google Hangouts are common tools to use to connect with friends and family. But they are quickly becoming more widely adopted by B2B and B2C businesses, especially as buyers continue to demand more...
by Kim Zimmermann | Mar 18, 2020 | Industry News
ZoomInfo, a provider of market intelligence solutions, announced new certifications to demonstrate knowledge in Account-Based Marketing (ABM), cold calling, storytelling, sales and marketing alignment, campaign personalization and email marketing, according to the...
by Klaudia Tirico | Mar 18, 2020 | Blog
The COVID-19 pandemic has left a majority of the world quarantined at home. Unfortunately, some people are completely out of work, while others are lucky enough to work from home. Since Demand Gen Report is on an online publication — and our parent company, G3...
by Klaudia Tirico | Mar 17, 2020 | Industry News
With the widespread event occurring nationwide, field marketers are turning their focus to digital content. However, a new report from the CMO Council states that “most marketing organizations lack the necessary capabilities and processes to keep pace with a growing...
by Klaudia Tirico | Mar 17, 2020 | Solution Spotlight
Sparq is a customer insights platform from Vision Critical that is designed to uncover actionable customer experience data. The solution aims to uncover and translate customer attributes — such as motivation, preference and beliefs — into actionable data points that...
