by Klaudia Tirico | Feb 12, 2020 | Blog
As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s...
by Klaudia Tirico | Feb 12, 2020 | Industry News
Revenue Operations (RevOps) has quickly become a growing role and discipline sitting at the crosshairs between sales and marketing teams within B2B businesses. The RevOps model, which has changed the way B2B companies align themselves internally to drive growth, is...
by Klaudia Tirico | Feb 12, 2020 | Solution Spotlight
LinkedIn’s Sales Navigator feature, Data Validation, is designed to create a tighter integration between Sales Navigator data and CRM. Combining the power of LinkedIn with the power of users’ CRM, Data Validation intends to help sales professionals...
by Justin Gray, LeadMD | Feb 12, 2020 | Demanding Views
If you read an article that claimed a majority of business leaders believed that their sales and marketing teams are aligned, how would you react? Would you laugh at the outrageous optimism? Would you nod in agreement because, clearly, your team is among the aligned?...
by Klaudia Tirico | Feb 10, 2020 | Blog
Demand Gen Report recently interviewed Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about the importance of brand. One quote that stuck out to me was, “brand is demand and demand is brand.” He said that the two go hand in hand in B2B...
by Klaudia Tirico | Feb 9, 2020 | Industry News
RevOps launched a sales productivity platform that encompasses collaborative pricing tools designed to help businesses quickly configure, price, quote and close deals. “RevOps supports better customer relationships by automating time-consuming procedures, which frees...
by Kim Zimmermann | Feb 7, 2020 | Blog
Anyone who watched the Superbowl ads saw a lot of raw emotion on display. B2B marketing is missing some of that passion, but it really doesn’t have to be bland. Demand Gen Report recently sat down with Tom Stein, Chairman and Chief Client Officer of B2B branding...
by Kim Zimmermann | Feb 5, 2020 | Industry News
The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. 24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The program will be divided into six tracks: content marketing,...
by Klaudia Tirico | Feb 4, 2020 | Solution Spotlight
CoSchedule is a family of agile marketing tools that are designed to help organizations complete more work, deliver projects on time and keep the team happy. It aims to organize all marketing collateral in one place, empowering teams to speed up production cycles so...
by Brian Faussette | Feb 4, 2020 | Financial News
Sendoso has secured $40 million in a Series B funding round led by Oak HC/FT, bringing the company’s amount raised to $54.1 million. The company said it will use these funds for continued product innovation, market expansion and team...
by Klaudia Tirico | Feb 3, 2020 | Industry News
Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. Terms of the acquisition were not disclosed. In a blog post announcement, the company stated that the acquisition will help companies deliver relevant,...
by Mike Burton, Bombora | Feb 2, 2020 | Demanding Views
Marketing and sales are now firmly data-driven practices, pushing leaders to find data sources and insights that can give them an edge and grow their revenue. As a result, intent data — which measures the interest of a prospect in a product or service — is growing in...
