by Klaudia Tirico | Jan 28, 2020 | Industry News
True Influence, a provider of marketing, sales and demand generation solutions, has launched the True Influence Marketing Cloud, a digital marketing platform designed to connect data and customer experiences to help marketing and sales teams understand, acquire and...
by Brian Faussette | Jan 28, 2020 | Industry News
Digital Pi, an agency focused on marketing automation consulting services in the B2B sector, has been acquired by the Dentsu Aegis Network, a global agency network. Digital Pi will join Merkle, a data-driven performance marketing agency, as an extension of...
by Klaudia Tirico | Jan 28, 2020 | Industry News
Triblio, an ABM company, has launched “Ask an ABM Expert,” a series of short, educational videos that aim to answer key questions about ABM and modern B2B marketing. Premiering today, the first season is hosted by the company’s Chief Customer Officer Andrew...
by Kim Zimmermann | Jan 27, 2020 | Industry News
ZoomInfo, a provider of market intelligence solutions, released two mobile applications to support the growing demand for remote access to B2B data. ZoomInfo’s free application, CommunitieZ Go, is designed to help users access a search tool to find contact and...
by Elizabeth Cholawsky, HG Insights | Jan 26, 2020 | Demanding Views
The most successful companies have a strategic plan that includes a clear view of which markets they will serve and why. This may sound simple on the surface, but how your organization selects which markets to pursue has tremendous implications for managing and...
by Klaudia Tirico | Jan 22, 2020 | Industry News
DemandGen International, Inc. has appointed best-selling author and marketing thought leader Carlos Hidalgo as its new Chief Strategy Officer. In his new role, Hidalgo will be tasked with helping DemandGen’s enterprise clients develop and implement their digital...
by Klaudia Tirico | Jan 22, 2020 | Solution Spotlight
Optimizely’s Performance Edge, powered by Cloudflare Workers, is designed to provide the fast web experiments by moving key experimentation execution from the browser to the edge, aiming to help brands easily run more web experiments without compromising site...
by Michael Bird, Dun & Bradstreet | Jan 20, 2020 | Demanding Views
In the past few decades, we’ve seen a massive change in technology. Today, I can buy a new wardrobe, order groceries, hail a ride, book a vacation and wire money from my bank account with a click or two on my mobile phone. And if I’m too lazy to even open...
by Klaudia Tirico | Jan 15, 2020 | Financial News
6sense, an account-based orchestration platform powered by AI, has raised $40 million in Series C funding from Insight Partners. The round brings the company’s total funds raised to more than $105 million. According to the company — whose customers include...
by Klaudia Tirico | Jan 15, 2020 | Industry News
Personalization — to no surprise — continues to be a buzzword in marketing, in both the B2B and B2C industries. Yet B2B organizations are still trailing behind their B2C counterparts in terms of delivering a meaningful personalized experience. However, B2B...
by Klaudia Tirico | Jan 15, 2020 | Industry News
Triblio, an ABM company, has appointed Acacia Waller as VP of Customer Success. Waller will be tasked with leading the team to maintain Triblio’s retention rates as the company continues to grow. Waller will work closely with Andrew Mahr, Triblio’s Chief...
by Klaudia Tirico | Jan 14, 2020 | Blog
I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to...
