by Brian Anderson | Nov 14, 2019 | Industry News
With expectations from the CEO and the boardroom continuing to increase, B2B CMOs are deepening their focus on proper strategy and planning for the New Year to streamline the customer journey and drive measurable results within the marketing department. This includes...
by Klaudia Tirico | Nov 14, 2019 | Industry News
Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer experience no matter where they are in their journey. During Demand Gen Report’s 2019 Strategy & Planning Series, a variety of experts from...
by Terry Moffatt | Nov 13, 2019 | Industry News
Acknowledging that B2B buyers are placing a higher emphasis on comments from colleagues and peers, user reviews and third-party/analyst reports, marketers are taking steps to make sure that these go-to sources are more proactively making recommendations about their...
by Brian Anderson | Nov 12, 2019 | Industry News
Talkdesk, a cloud contact center for sales and support teams, announced the hiring of Kathie Johnson as its first CMO. She will be tasked with the development and execution of the company’s marketing strategy and will report directly to Talkdesk CEO Tiago Paiva....
by Klaudia Tirico | Nov 12, 2019 | Industry News
ZoomInfo, a provider of go-to-market (GTM) intelligence solutions, has acquired the Seattle-based tech startup Komiko. The company stated that it will integrate the technology into the ZoomInfo platform, powered by DiscoverOrg. Terms of the deal were not disclosed....
by Klaudia Tirico | Nov 11, 2019 | Industry News
SalesLoft, a sales engagement platform, has acquired Costello, an opportunity management and guided selling software provider. Terms of the deal were not disclosed. Through the acquisition, SalesLoft customers will be equipped to generate leads and manage deals...
by Mike Orr, Grapevine6 | Nov 11, 2019 | Demanding Views
One constant exists today in B2B tech sales: people buy from people. Most importantly, people buy from people they trust. In fact, LinkedIn’s State of Sales reports consistently find trust to be the most influential factor in buying decisions. In the last...
by Brian Faussette | Nov 8, 2019 | Industry News
In a time where it is critical to understand customer reality, it’s vital for B2B companies to use revenue intelligence to unify their teams around comprehensive data. This ultimately leads to more-informed business decisions and better outcomes. In an interview...
by Brian Anderson | Nov 8, 2019 | Industry News
Sigstr, the email signature marketing company, announced a new integration with Drift, the conversational marketing and sales technology company. The integration is designed to help mutual customers easily run simultaneous campaigns that can connect account executives...
by Brian Faussette | Nov 8, 2019 | Solution Spotlight
ON24 Target is designed to help marketers create, personalize and deliver content experiences to engage select accounts, audiences and personas at scale. Powered by the ON24 Platform and its engagement analytics, ON24 Target gives marketers insights into their...
by Brian Faussette | Nov 8, 2019 | Industry News
Metadata.io has appointed Oliver L’Abbé as the marketing platform’s new President. L’Abbé’s tasks will include leading go-to-market strategy, customer success and business development. The expanded leadership team comes as the company aims to...
by Brian Faussette | Nov 7, 2019 | Industry News
InsideView, a targeting intelligence platform, unveiled InsideView Data Integrity, a customer data management solution designed to deliver data and visualizations to companies looking to improve their data health. Fully integrated with Salesforce, InsideView Data...
