by Brian Anderson | Nov 7, 2019 | Industry News
InsideSales.com announced it has rebranded to XANT. The company stated that it will continue to build upon its sales engagement solutions to ensure new and prospective customers make informed, data-driven decisions. Along with the rebrand, XANT unveiled updates to its...
by Klaudia Tirico | Nov 6, 2019 | Industry News
Sales enablement platform provider Seismic has acquired Percolate, a marketing campaign orchestration and content management platform. Through the acquisition, the company is positioned to deliver personalized content throughout the customer journey and across...
by Demand Gen Report Team | Nov 6, 2019 | Industry News
Alignment across organizations has been a hot topic — and common pain point — for many B2B teams looking to get a holistic view of their customers and drive growth. This, in turn, has brought the idea of “revenue operations” to the forefront of go-to-market...
by Brent Adamson, Gartner | Nov 6, 2019 | Demanding Views
It’s no secret that B2B buyers are overwhelmed when it comes to making complex purchase decisions. In fact, most B2B buyers report they feel inundated with options, choices and noise. In this environment, providing prospects with yet more high-quality...
by Brian Faussette | Nov 5, 2019 | Industry News
HubSpot has acquired PieSync, a real-time intelligent customer data synchronization platform. The acquisition aims to offer companies a more efficient way of managing multiple apps and assessing customer touchpoints. PieSync is an iPaaS offering that...
by Brian Anderson | Nov 4, 2019 | Industry News
Emerald Expositions, a leading B2B trade show and conference producer specializing in the retail and technology sector, has acquired G3 Communications, the parent company of Demand Gen Report and ABM In Action publications — as well as the producer of the B2B...
by Klaudia Tirico | Nov 1, 2019 | Industry News
Sales enablement platform provider Seismic has appointed Michael Londgren as CMO to lead the company’s marketing strategy and operations worldwide. In his new role, Londgren will oversee international and vertical growth for Seismic, and will help grow the...
by Klaudia Tirico | Nov 1, 2019 | Solution Spotlight
Influ2 Behavioral Scoring is designed to measure the interests of people based on their interaction with ads, enabling marketers to identify decision-makers whose interests were not captured with lead forms, emails or phone calls. FEATURES/FUNCTIONALITY: Influ2...
by Brian Anderson | Nov 1, 2019 | Industry News
The account-based management sales platform Folloze announced that it has raised $11 million in a Series B funding roundled by BGVwith participation from Canvas Ventures, Cervin Ventures, Grayhawk Capital and SVB. Folloze has raised more than...
by Andrew Gaffney | Oct 31, 2019 | Blog
Since we cover performance marketing trends on a daily basis, we geek out a bit over any events that cover topics like revenue operations, sales/marketing alignment, ABM and data. That’s why the OpsStars event has emerged as one of our favorite events of the...
by Brian Faussette | Oct 29, 2019 | Industry News
Allego and Seismic announced a new partnership designed to help sales and marketing organizations improve performance by providing a central resource for personalized sales collateral, customer engagement videos and learning material. The integration...
by Brian Faussette | Oct 29, 2019 | Solution Spotlight
Vyond Studio is an animated video platform that is designed to help users create custom videos. Professionals are positioned to design and publish an unlimited number of HD videos in multiple styles with a drag-and-drop interface and extensive asset library....
