Allego & Seismic Partner To Optimize Sales & Marketing Readiness

Published: October 29, 2019

Allego and Seismic announced a new partnership designed to help sales and marketing organizations improve performance by providing a central resource for personalized sales collateral, customer engagement videos and learning material. The integration combines Allego’s sales learning and readiness platform with Seismic’s sales enablement solution aimed to generate data that positions sales, marketing and sales enablement teams to analyze engagement and optimize coordination.

Additional benefits for joint Allego and Seismic customers include:

  • Personalized videos authored in Allego and then shared via Seismic. Shared videos can be analyzed for engagement indicators in a way that utilizes the capabilities of both platforms.
  • Brief micro-learning courses that are associated with specific collateral items. This material is designed to provide expert guidance and examples of effective messaging and delivery styles.
  • Training courses and content designed to automatically reflect updated versions so future reps or new hires will encounter the latest documents, branding and messaging.

“The integration between Allego and Seismic capitalizes on the best capabilities of two industry-leading platforms, enabling sellers to access the right marketing and training content when and where they need it,” said Andre Black, VP of Product for Allego, in a statement to Demand Gen Report. “As a result, sellers improve productivity by accessing content in one place, engage external audiences more effectively with agile content and have better access to information from SMEs and successful peers.” 

Kevin Chew, VP of Business and Corporate Development for Seismic, added, “The Seismic and Allego partnership is unifying sales education and sales enablement. With this integration, sellers can benefit from micro-learning courses that make them better at using specific sales collateral that has already been proven to be effective thanks to Seismic’s engagement analytics. Sellers can more quickly improve and learn the kinds of messaging and delivery styles that are yielding more conversions.” 

Get the latest B2B Marketing News & Trends delivered directly to your inbox!
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series