by Demand Gen Report Team | Oct 28, 2019 | Industry News
Nominations for the 2020 Killer Content Awards close this Friday, November 1, so now’s the time to spotlight your company’s most creative campaigns and its top-performing content assets. Winners will be celebrated at an exclusive...
by Marc Johnson, Bombora | Oct 25, 2019 | Demanding Views
The sales and marketing industry has exploded over the past decades, prospering thanks to marketing automation tools, digital advertising and the widespread availability of data. While these tools all come with the promise of making marketers’ lives easier, what...
by Brian Anderson | Oct 24, 2019 | Industry News
Salesforce announced new email features and functionality for its Marketing Cloud offering that aim to help marketers better personalize campaigns and improve overall customer engagement. Specifically, the announcement includes new Einstein features baked into the...
by Klaudia Tirico | Oct 24, 2019 | Industry News
Tealium, a real-time customer data orchestration platform, has appointed industry veteran Heidi Bullock as its new CMO. Bullock joins the company following successful tenures as CMO of Engagio and Group VP of Global Marketing at Marketo. She was responsible for the...
by Brian Faussette | Oct 23, 2019 | Industry News
Users can now create LinkedIn Lead Gen Forms from within HubSpot’s free ads tool. Following the addition of ads tools to the HubSpot CRM in July, the new functionality positioned marketers to collect leads from their ads on LinkedIn using...
by Brian Faussette | Oct 22, 2019 | Industry News
Vision Critical, a cloud-based customer intelligence platform that works with companies such as LinkedIn, GoDaddy and Horizon, has released its Sparq Fall ‘19 customer engagement and insights platform. The platform is designed to help brands directly interact...
by Paul Heald, BrightTALK | Oct 22, 2019 | Demanding Views
Content is king at the moment. But if an engaging webinar, white paper or video appears and hardly anyone sees it, what’s the point? Although content creation and demand generation teams share the goal of attracting customers and boosting sales, they work in...
by Brian Anderson | Oct 21, 2019 | Industry News
Ongoing discussions around customer-centricity in the B2B world have led to an ever-important question: who should own the customer experience? Thought leaders throughout the industry say marketing is best positioned to own the customer experience, which can lead to...
by Klaudia Tirico | Oct 21, 2019 | Blog
Oftentimes, acquiring new customers takes precedence over retaining existing ones. Marketing and sales teams are so focused on content and messaging that will move the buyer along their journey that they tend to use the same formats and strategies for customers who...
by Klaudia Tirico | Oct 18, 2019 | Solution Spotlight
Reply is the multichannel sales engagement platform that automates personal email outreach, calls and tasks, so sales is positioned to focus on what really matters: closing deals. The solution aims to provide users with a mix of automated and manual communication...
by Brian Faussette | Oct 17, 2019 | Industry News
Invoca has raised $56 million in new capital, bringing the company’s total financing to date to $116 million. The AI-powered call tracking and conversational analytics company plans to use the funding to accelerate product development and broaden...
by Brian Anderson | Oct 16, 2019 | Industry News
As operation teams’ responsibility in fueling the revenue engine continues to gain momentum within B2B organizations, individuals working in Marketing and Sales Ops will be tasked to grow their skillset beyond the tech focus. These newly developed skillsets will...
