Demand Gen Report

Tomorrow’s Winning Sales Leaders Know How to Manage AI

The world of sales is dramatically changing, with demand for greater speed and immediate decision-making rendering traditional approaches obsolete. Traditional sales and marketing methods lead to a shocking $2 trillion...

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ZoomInfo & Salesloft Expand Partnership To Help Equip Sellers With AI-Ready Insights

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams.

Industry News January 16

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How ‘Growth Gurus’ Are Redefining B2B Success With Data, Experimentation & Multichannel Mastery

New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to balance data and tech excellence with a genuine connection…

Blog January 15

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Is It Time To Open The Gate To Your Long-Form Content?

At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to reports, E-books to expert guides, marketers drive leads into the sales pipeline…

Demanding Views January 13