by Ed King, Openprise | Sep 23, 2019 | Demanding Views
We’re often involved in sales engagements where the prospect has either recently changed their marketing automation platform or is considering a switch. Migration can be extremely costly — so why do it? Maybe it’s Oracle, Adobe and Salesforce battling for...
by Amanda Hollenbeck | Sep 23, 2019 | Industry News
Marketo CEO Steve Lucas has announced his departure from Adobe, roughly one year after the company signed a definitive agreement to purchase Marketo for $4.75 billion. “It’s times like these that I think about the phrase ‘it’s not personal, it’s just...
by Brian Anderson | Sep 23, 2019 | Blog
Whether you’re a growing startup or an enterprise business, its oftentimes difficult to keep the content calendar filled with relevant insights. However, many businesses are looking to take scrappier approaches to content creation, ensuring that investments in...
by Amanda Hollenbeck | Sep 20, 2019 | Solution Spotlight
NewsCred has extended capabilities of its enterprise content marketing platform (CMP) with new analytics across digital content optimization, team efficiency, content production and pipeline attribution. The new features are designed to give marketers unparalleled...
by Amanda Hollenbeck | Sep 20, 2019 | Industry News
InsideSales, a sales software and lead management tool, unveiled the Revenue Acceleration Cloud, which is designed to combine AI algorithms and CRM data to help revenue teams build closeable pipeline and retain and expand their businesses. The Cloud offering includes...
by Amanda Hollenbeck | Sep 20, 2019 | Industry News
Adobe has launched new capabilities within the Marketo Engage ABM Essentials offering, part of the Adobe Marketing Cloud, including new AI-powered models in its Account Profiling tool and an expanded LinkedIn partnership. The two updates aim to help accelerate the...
by Brian Faussette | Sep 19, 2019 | Industry News
Sigstr, an email signature marketing platform, has announced their integration with Outreach, a sales engagement solution, designed to enable joint customers to include signature ads in emails they send from Outreach. Through the integration, marketers are positioned...
by Brianna Ruback | Sep 19, 2019 | Case Studies
RingCentral, a cloud-based communications system provider, was seeking a platform that would enable the company to capture as much information on leads as possible, allowing it to gauge which prospects meet its ideal customer profile. The Challenge The company...
by Amanda Hollenbeck | Sep 19, 2019 | Industry News
Salesforce has unveiled its Einstein Search feature, designed to solve the complexities of CRM search by making them more intelligent, less overwhelming and more personal and effective for sales and marketing teams. The new feature is designed to help resolve the...
by Brian Anderson | Sep 18, 2019 | Industry News
As B2B companies continue to develop their personalization strategies to ensure content is relevant and contextual, they are also beginning to understand that opportunities with confident buyers lead to closed business. Therefore, leading companies such as Phononic...
by Klaudia Tirico | Sep 18, 2019 | Blog
via GIPHY Here at Demand Gen Report, we’re constantly highlighting B2B marketing case studies of carefully and thoroughly planned out campaigns. These large ideas take a lot of time and effort from all aspects of the organization to come to life, but let’s...
by Amanda Hollenbeck | Sep 17, 2019 | Industry News
Oracle has released updates to CX Unity, the company’s enterprise-class customer data management platform, as well as new additions and updates to its data-driven CX Cloud, which is pre-integrated with the CX Unity platform. Designed to help teams develop...
