by Brian Anderson | Sep 11, 2019 | Blog
Building a marketing department from the ground up is difficult, especially one that can scale as the company grows. But it’s possible if you have the proper foundation — even if you’re the sole person on the marketing team. Ellie Mirman, CMO of the market...
by Amanda Hollenbeck | Sep 11, 2019 | Industry News
Mintent, a content marketing platform, has launched Mintent Trackable Links at Content Marketing World 2019, a multichannel analytics system that aims to help marketers track content performance and engagement in real-time from one campaign across all channels. ...
by Amanda Hollenbeck | Sep 10, 2019 | Industry News
AdRoll Group, known for its services RollWorks and AdRoll, has rebranded itself as the marketing and technology company NextRoll, Inc. The company has also launched NextRoll Platform Services, a marketing technology and data stack designed to help improve demand...
by Amanda Hollenbeck | Sep 10, 2019 | Industry News
Kabbage, a financial technology company for small businesses, has agreed to acquire Radius Intelligence, a small-business customer data platform for B2B revenue teams. Following the acquisition, Kabbage will gain insights into more than 20 million small businesses in...
by Amanda Hollenbeck | Sep 10, 2019 | Industry News
Mediafly, a sales enablement and content management platform, has acquired UK-based sales enablement platform iPresent. The acquisition aims to provide Mediafly users with a range of offerings — such as workshops and advisory services, ROI and TCO calculators, CRM...
by Amanda Hollenbeck | Sep 9, 2019 | Industry News
Cloudera, an enterprise data cloud company, has agreed to acquire assets of the data analytics platform Arcadia Data. Terms of the deal were not disclosed. Following the acquisition, Cloudera is positioned to help accelerate time-to-insight and aid users to solve...
by Amanda Hollenbeck | Sep 9, 2019 | Solution Spotlight
Dialpad’s new business phone system for modern sales teams, Dialpad Sell, is designed to improve calls as they happen by providing real-time coaching and conversational insights. These insights are aimed to help sales reps close more deals, make managers more...
by Amanda Hollenbeck | Sep 6, 2019 | Industry News
DealSignal, a B2B on-demand contact data platform, revealed a CRM Data Health™ module integration for Salesforce, designed to refresh incomplete or outdated leads, contacts and accounts in an effort to tackle CRM data decay with accurate data that is GDPR-compliant....
by Jennifer Toton, AdRoll Group | Sep 6, 2019 | Demanding Views
Taking an account-based approach to customer acquisition isn’t simply a marketing initiative —it’s a business strategy that crosses multiple teams and tactics. To put it simply, the more developed your account-based strategy is, the more involved other...
by Andrew Gaffney | Sep 6, 2019 | Industry News
The B2B community has lost one of its true thought leaders and visionaries with the sudden passing of Matt Senatore. As the leader of SiriusDecisions’ Account-Based Marketing service, Senatore helped drive the rapid expansion of the ABM category. Senatore...
by Brian Anderson | Sep 5, 2019 | Industry News
HubSpot announced new features to its marketing and sales platform, including a duplicate management tool, drag-and-drop features for its Email and Knowledge Base offerings, as well as refined usability features for its Conversations tool. The company stated that the...
by Amanda Hollenbeck | Sep 5, 2019 | Industry News
Supermetrics, a reporting automation tool for PPC, SEO, social and web analytics, has partnered with HubSpot to launch the Supermetrics HubSpot Connecter, a tool designed to combine marketing data across HubSpot portals with ease. The integration aims to provide...
