by Klaudia Tirico | Aug 22, 2019 | Blog
Conex: The Content Experience is one of my favorite events to attend to learn the latest in content marketing and experience best practices. The speakers and content are always top notch and I bring back so many great takeaways and action items to my marketing and...
by Klaudia Tirico | Aug 22, 2019 | Industry News
As buyer preferences continue to evolve towards efficiency, convenience and a need to binge, marketers must deliver on their expectations to keep their companies and products top of mind. Content consumption, for example, has transformed from the days of TV Guide...
by Demand Gen Report Team | Aug 21, 2019 | Blog
We’re still coming down from the high of the excitement at our first-ever B2B Sales & Marketing Exchange at the Encore Boston Harbor resort last week. With so much great content under one (very fancy) roof, there was no shortage of actionable advice and...
by Uday Nayar, Merkle | Aug 21, 2019 | Demanding Views
Many B2B marketers are hesitant to incorporate artificial intelligence into their ABM campaigns, and with good reason. Perception and organizational barriers often challenge the implementation of new and untested technology. When implemented properly, however, AI has...
by Brianna Ruback | Aug 19, 2019 | Solution Spotlight
6sense is designed to shine a light on the buying journey. The account-based orchestration platform positions revenue teams to gain buyer insights, so they can generate more opportunities, increase deal size, compete and win more often. FEATURES/FUNCTIONALITY 6sense...
by Brian Anderson | Aug 16, 2019 | Industry News
In an interview with Demand Gen Report, TimeTrade CMO Lauren Mead discussed how her team utilizes webinars within their marketing mix to engage target accounts throughout the funnel. She also shared insights into how her team creates webinar content and how engagement...
by Brianna Ruback | Aug 16, 2019 | Industry News
6sense, an account-based orchestration platform, has partnered with Uberflip, a content experience platform, to provide joint customers with new levels of content personalization. The partnership is designed to use 6sense’s capabilities of delivering company...
by Demand Gen Report Team | Aug 15, 2019 | Industry News
The challenges for CMOs in today’s B2B marketplace continue to multiply everyday as they struggle to promote digital transformation and customer-centricity to ultimately drive revenue. However, there has never been more opportunity for marketing to...
by Brianna Ruback | Aug 15, 2019 | Industry News
Evergage, a personalization and customer data platform, launched the Evergage Data Warehouse solution, which is designed to give business analysts access to the company’s unified customer and prospect data for building and analyzing segments and monitoring...
by Brianna Ruback | Aug 14, 2019 | Industry News
Openprise has launched new campaign attribution capabilities in the Openprise Data Orchestration Platform, which are designed to help marketers understand the effectiveness of their campaigns and address issues with real-world, “dirty” data. First touch, last touch...
by Brianna Ruback | Aug 14, 2019 | Case Studies
AuditFile, a cloud-based audit automation software, needed a solution that would allow its team to develop and implement a more robust marketing and sales strategy. The company turned to Act-On, a marketing automation platform, to help it deliver highly targeted...
by Demand Gen Report Team | Aug 14, 2019 | Industry News
B2B marketing and sales are constantly evolving. As new tools and technology enter the space, new challenges and innovations come to fruition. Buzzwords and new (but not-so-new) terms such as account-based marketing and revenue operations have shaken up the industry...
