by Demand Gen Report Team | Aug 15, 2019 | Industry News
The challenges for CMOs in today’s B2B marketplace continue to multiply everyday as they struggle to promote digital transformation and customer-centricity to ultimately drive revenue. However, there has never been more opportunity for marketing to...
by Brianna Ruback | Aug 15, 2019 | Industry News
Evergage, a personalization and customer data platform, launched the Evergage Data Warehouse solution, which is designed to give business analysts access to the company’s unified customer and prospect data for building and analyzing segments and monitoring...
by Brianna Ruback | Aug 14, 2019 | Industry News
Openprise has launched new campaign attribution capabilities in the Openprise Data Orchestration Platform, which are designed to help marketers understand the effectiveness of their campaigns and address issues with real-world, “dirty” data. First touch, last touch...
by Brianna Ruback | Aug 14, 2019 | Case Studies
AuditFile, a cloud-based audit automation software, needed a solution that would allow its team to develop and implement a more robust marketing and sales strategy. The company turned to Act-On, a marketing automation platform, to help it deliver highly targeted...
by Demand Gen Report Team | Aug 14, 2019 | Industry News
B2B marketing and sales are constantly evolving. As new tools and technology enter the space, new challenges and innovations come to fruition. Buzzwords and new (but not-so-new) terms such as account-based marketing and revenue operations have shaken up the industry...
by Sherrie Mersdorf, Evariant | Aug 13, 2019 | Demanding Views
When you’re looking to buy something, which situation do you prefer? Getting instantly accessible information that’s specific to your needs and decision-making process or sifting through an amalgamation of random content and items? It’s a no-brainer,...
by Brianna Ruback | Aug 13, 2019 | Industry News
LinkedIn has added an Audience Engagement category to its Partner Program that is positioned to help marketers refine their content strategy and deliver better ROI for LinkedIn ad campaigns and organic posts. The new partner category aims to provide: Audience...
by Brianna Ruback | Aug 12, 2019 | Industry News
Conversica, an AI marketing and sales software provider, has launched new capabilities designed to help users personalize conversations with prospects and customers. The enhancements intend to help users more precisely focus on the purpose of each conversation they...
by Brianna Ruback | Aug 12, 2019 | Solution Spotlight
Black Pearl Mail is built to activate the intelligence of email to help companies use it more strategically. With email branding, email signature management and analytics, Black Pearl aims to make external-facing functions like marketing and sales smarter....
by Brianna Ruback | Aug 9, 2019 | Industry News
Salesforce announced plans to acquire ClickSoftware, a field service management solution provider, for approximately $1.35 billion. The acquisition aims to empower Salesforce Service Cloud’s service employees from the contact center to the field to provide...
by Elise Schoening | Aug 8, 2019 | Blog
The devil’s in the details — or in marketing’s case, the devil’s in the data. Almost every B2B marketer has a data problem, whether it’s getting the right data on target accounts ensuring data is accurate and up to date or aligning sales and...
by Klaudia Tirico | Aug 7, 2019 | Blog
We’re less than a week away from the first-ever B2B Sales & Marketing Exchange and the entire Demand Gen Report team is gearing up for kick off. More than 1,000 B2B marketing and sales professionals will make their way to the brand-new Boston Encore Harbor...
