by Elise Schoening | Jul 12, 2019 | Blog
When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just Netflix and Hulu. More and more B2B brands are creating binge-worthy...
by Brian Anderson | Jul 11, 2019 | Industry News
With a market saturated with content, B2B buyers must ensure they can trust their sources to get the information they need to make a purchase. Research shows that close to three-quarters (74%) of B2B buyers are performing more detailed ROI analysis prior to deciding....
by Brianna Ruback | Jul 11, 2019 | Industry News
LinkedIn has added three new objectives to its redesigned Campaign Manager, which are positioned to better align companies with their campaign goals and provide a full-funnel marketing experience. The objectives include: Brand awareness: users can increase...
by Elise Schoening | Jul 10, 2019 | Industry News
PathFactory, a B2B content insights and activation platform, announced Dev Ganesan will be leading the company as its new CEO, replacing Founder and former CEO Mark Opauszky. Ganesan joins the company with more than 10 years of C-suite experience heading SaaS and...
by Brianna Ruback | Jul 10, 2019 | Blog
In our digital age, having the right resources is pivotal to success. But as more tools and trends pop up left and right, it can be overwhelming to cut through the clutter and find what works best for your company. That’s why #bii19 is here to help. From July...
by Elise Schoening | Jul 10, 2019 | Industry News
The B2B buyer’s journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders. For many brands, this causes a leaky funnel filled with inaccurate or incomplete account data and leads that get lost in the handoff...
by Brian Kardon, Fuze | Jul 9, 2019 | Demanding Views
The spectrum of marketing performance across companies has never been wider. Some marketing teams are crushing it, while others are languishing. Data from SiriusDecisions and the DMA show a broadening range of performances across marketing organizations, including...
by Brianna Ruback | Jul 2, 2019 | Industry News
Poor data practices continue to be a detriment to any company’s success, according to a new report from Dun & Bradstreet. The research shows that almost 20% of businesses have lost a customer due to using incomplete or inaccurate information, while an...
by Brianna Ruback | Jul 1, 2019 | Industry News
DealSignal, a B2B marketing data provider, launched Intent-based Inbound Enrichment, a new module designed to automatically enrich inbound leads with verified account, contact and third-party data. Intent-based Inbound Enrichment aims to provide verified contact and...
by Brianna Ruback | Jul 1, 2019 | Solution Spotlight
DemandWorks Media is a B2B demand generation vendor specializing in content syndication, ABM, webinar promotions and intent-based monitoring. FEATURES/FUNCTIONALITY With a series of highly targeted B2B email newsletters, DemandWorks Media aims to enable companies to...
by Brianna Ruback | Jun 28, 2019 | Industry News
Leadspace, a B2B customer data platform (CDP), has acquired ReachForce, a marketing data quality automation solutions provider, for an undisclosed fee. The acquisition aims to combine both companies’ expertise to better power customers’ data-driven sales...
by Elise Schoening | Jun 27, 2019 | Industry News
IntentData.io unveiled Contact Level Intent Data, which is designed to help marketing and sales teams identify key decision makers who are actively researching a product or service. The solution is positioned to use publicly sourced data to provide full contact...
