5 #Bii19 Sessions On My Can’t-Miss List

Published: July 10, 2019

In our digital age, having the right resources is pivotal to success. But as more tools and trends pop up left and right, it can be overwhelming to cut through the clutter and find what works best for your company. That’s why #bii19 is here to help.

From July 15-19, Demand Gen Report will host its Buyer Insights & Intelligence Series (#bii19), a week-long virtual event designed to provide sales and marketing practitioners with insights on the latest strategies, tools and technology used by today’s top B2B companies to achieve their goals.

Here are five webinar sessions I’m looking forward to:

1. How To Personalize And Accelerate The Customer Journey Through Targeted 1:1 Experiences

As marketing teams look to better engage their prospects, they’re relying more on personalized website experiences and targeted account-based advertising.

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During this webinar, John Dering of Demandbase will reveal new data from Demand Gen Report’s B2B Buyers Survey and share his expertise around how B2B buyer behavior is impacting today’s go-to-market initiatives. The session will uncover where buyers’ time and effort are being spent in the B2B buying timeline and how certain tactics like AI-driven website personalization influence anonymous buyers.

2. What Buyers Want: Developing A Buyer-Focused Sales Engagement Process That Works

In today’s sales and marketing landscape, looking at sales statistics just doesn’t cut it. You need to look at the buyer and what’s capturing their attention.

In this session, David Hood, President and CEO of VanillaSoft, and Darryl Prail, CMO of VanillaSoft, will also reveal new research around needs and sales engagement preferences as seen from the buyer’s point-of-view. They’ll discuss elements like the significance of word-of-mouth and review sites during the buying cycle, new communication channels to focus on and effective follow-up strategies.

3. 2019 Video In Business Benchmarks—What You Need To Know

Video continues to be a popular medium in marketing. In fact, research shows that businesses in the top-three industries publish more than on video per day on average. But there is more to video marketing that posting a clip on YouTube.

Tyler Lessard, VP of Marketing at Vidyard, will disclose key findings from the 2019 Video in Business Benchmark Report during this webcast. Attendees will learn how companies are using video to support content marketing, digital marketing, demand gen, ABM program efforts and more. Plus, Tyler will share his video predictions for 2020 and beyond.

4. Unlocking Buyer Insights With Content Analytics

In order to be successful, companies need to not only look at the content their buyers are consuming but also why they’re consuming it.

This session, starring Pam Didner, Founder of Relentless Pursuit, and Meg Guarente, Product Marketing Manager at Seismic, zeros in on content engagement analysis so companies can better understand buyer preferences, as well as what to look for as they monitor the buyer journey.

5. Marketing Leaders Reveal Secrets To Impactful Buyer-Focused Content

As technology continues to evolve and change, so does content. During this session, Alicia Esposito of Content4Demand and a panel of practitioners will delve into all things content marketing, ranging from implementing effective copy tone and style to leveraging different formats, such as auditory storytelling, interactive content and “meme-like content.”

The panel will feature Amanda Maksymiw, Content Marketing Director at Fuze, as well as Dave Bruno, Marketing Director at Aptos, who will discuss their successful approaches to effective storytelling.

To view the full lineup of #bii19 sessions and speakers or to register for the event, click here.

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series