by Brian Anderson | Jun 24, 2019 | Industry News
The continued strive for a 360-degree view of the customer is coming closer to fruition as B2B businesses are finding innovative ways to aggregate and understand their customer data — all while offering simplified, streamlined customer experiences. At Salesforce...
by Brianna Ruback | Jun 24, 2019 | Solution Spotlight
Aqfer aims to enable system integrators and managed service providers (MSP) to deploy customized marketing data lake solutions for companies with diverse and specific needs. The Aqfer approach is designed to make it easier to handle the large-scale...
by Janet Polyakov, Terminus | Jun 21, 2019 | Demanding Views
“But how do you know it’s working? Show me a dashboard.” You’ve been there. I’ve been there. Whether it’s your CMO, head of sales, CEO, or just that curious little reporting angel on your shoulder — we all want proof that our marketing is...
by Brianna Ruback | Jun 20, 2019 | Industry News
InsideSales.com, an AI sales platform, promoted Chris Harrington from COO to CEO. He will succeed former CEO and Founder Dave Elkington, who will stay with the company as Chairman of the Board of Directors. Since joining InsideSales.com seven months ago, Harrington...
by Andrew Gaffney | Jun 19, 2019 | Blog
The month of June brought in a heat wave of M&A activity in the software/technology category, and the megadeals that took place could point to future deals more directly impacting the martech and salestech categories. Things started to get interesting the first...
by Brian Anderson | Jun 19, 2019 | Industry News
Salesforce announced new details about its Customer 360 offering, which officially brings the company into the customer data platform (CDP) race. The company detailed that Customer 360 will be designed to act as a data layer underneath its Marketing, Sales, Service...
by Brian Anderson | Jun 19, 2019 | Industry News
As B2B companies become more customer focused, unique opportunities are arising from the deep bonds developed between buyers and sellers. Tactics such as referral marketing have become more prevalent as buyer expectations change and B2B businesses look to their...
by Brianna Ruback | Jun 18, 2019 | Blog
Although ABM has become an increasingly popular strategy for B2B companies, many organizations have a difficult time carrying out an effective account-based strategy from start to finish. That’s where the ABM Revealed event comes in. On Wednesday, June 19, from...
by Elise Schoening | Jun 18, 2019 | Industry News
Sigstr, an email signature marketing platform, unveiled a new integration with G2, a business software and services review site, that is designed to help B2B marketers direct their most important audiences to their G2 profile. The integration aims to enable Sigstr...
by Brian Anderson | Jun 17, 2019 | Industry News
Salesforce has released four new tools for its Marketing Cloud users that leverage the company’s continuously developing Einstein AI. Unveiled at Salesforce Connections in Chicago, the tools aim to help Marketing Cloud customers increase customer engagement with...
by Chris Emme, Eyeota | Jun 17, 2019 | Demanding Views
While probably 90% of marketing professionals use data when activating their programmatic media campaigns, only a small percentage of those marketers are likely to say their data needs are met completely. That’s because data seems so overwhelmingly complicated...
by Elise Schoening | Jun 17, 2019 | Solution Spotlight
Cliently, a lead generation and outreach automation solutions provider, is designed to enable marketers to increase lead engagement by as much as 50%. The platform is positioned to help users easily segment and personalize content, as well as automate outreach to save...
