by Brianna Ruback | Jun 18, 2019 | Blog
Although ABM has become an increasingly popular strategy for B2B companies, many organizations have a difficult time carrying out an effective account-based strategy from start to finish. That’s where the ABM Revealed event comes in. On Wednesday, June 19, from...
by Elise Schoening | Jun 18, 2019 | Industry News
Sigstr, an email signature marketing platform, unveiled a new integration with G2, a business software and services review site, that is designed to help B2B marketers direct their most important audiences to their G2 profile. The integration aims to enable Sigstr...
by Brian Anderson | Jun 17, 2019 | Industry News
Salesforce has released four new tools for its Marketing Cloud users that leverage the company’s continuously developing Einstein AI. Unveiled at Salesforce Connections in Chicago, the tools aim to help Marketing Cloud customers increase customer engagement with...
by Chris Emme, Eyeota | Jun 17, 2019 | Demanding Views
While probably 90% of marketing professionals use data when activating their programmatic media campaigns, only a small percentage of those marketers are likely to say their data needs are met completely. That’s because data seems so overwhelmingly complicated...
by Elise Schoening | Jun 17, 2019 | Solution Spotlight
Cliently, a lead generation and outreach automation solutions provider, is designed to enable marketers to increase lead engagement by as much as 50%. The platform is positioned to help users easily segment and personalize content, as well as automate outreach to save...
by Elise Schoening | Jun 14, 2019 | Industry News
Adobe unveiled Technology Previews, which are designed to use AI and machine learning technology to help users test out new analytics innovations in real time. Technology Previews, which are available in Adobe Analytics and powered by Adobe Sensei, aim to give Adobe...
by Brianna Ruback | Jun 14, 2019 | Case Studies
Pelco by Schneider Electric, a video surveillance company, tapped Marketo to replace its marketing automation system and better position the organization to increase performance and productivity. The company’s initiatives also earned its team a Marketo Revvie...
by Brianna Ruback | Jun 13, 2019 | Industry News
Dun & Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer data platform, for an undisclosed amount. This acquisition, which is expected to close within 30 days, aims to merge Dun &...
by Terry Moffatt, Contributing Writer | Jun 12, 2019 | Industry News
When two partners introduced Kerstin Demko, Sage’s North America Partner Marketing Director, to their first-ever dedicated marketing employees, she realized that a program to encourage partners to be more active marketers was getting traction. “I see more of our...
by Marisa Jentz | Jun 12, 2019 | Blog
Choose your own adventure stories are a wildly popular form of storytelling. From Netflix’s recent Black Mirror: Bandersnatch movie to Telltale Games’ The Walking Dead interactive video game series and the popular...
by Elise Schoening | Jun 11, 2019 | Industry News
Alyce, an AI-powered direct mail platform, raised $11.5 million in Series A funding. The round was led by Manifest, with additional participation from General Catalyst, Boston Seed Capital, Golden Ventures, Morningside and Victress Capital. The company said the...
by Elise Schoening | Jun 11, 2019 | Industry News
Cvent, an event management software company, announced it has acquired DoubleDutch, a mobile event app provider. Terms of the deal were not disclosed. With the acquisition, Cvent aims to strengthen its position in the mobile technology industry, as well as enhance its...
