by Elise Schoening | Jun 10, 2019 | Industry News
Salesforce announced it has signed a definitive agreement to acquire Tableau, a data visualization software company, in an all-stock transaction valued at $15.7 billion. The acquisition aims to help Salesforce users better leverage data across their entire business....
by Elise Schoening | Jun 10, 2019 | Industry News
Drift, a conversational marketing platform, unveiled Drift Video, a new platform that aims to blend video and conversational marketing. The announcement was made at HYPERGROWTH London. Drift Video is designed to simplify video marketing and better connect buyers and...
by Elise Schoening | Jun 10, 2019 | Solution Spotlight
Salesfusion, which was recently acquired by SugarCRM, aims to provide an all-you-need marketing automation solution for mid-sized marketing teams. It includes highly intuitive campaign builders, advanced automations and in-depth reporting designed to help marketers...
by Giuseppe D'Angelo, 3D2B | Jun 7, 2019 | Demanding Views
If you’re frustrated with the quality of leads that you’re getting from marketing, you’re not alone. According to a CEB study, 49% of sales reps actually ignore more than half of marketing leads. And no wonder. Gleanster Research estimates that only...
by Brianna Ruback | Jun 6, 2019 | Industry News
Vidyard, a video marketing platform, added new updates to its free video messaging and screen recording app Vidyard GoVideo. The updates are designed toprovide innovative ways for sales professionals to connect with buyers on a more personal...
by Elise Schoening | Jun 6, 2019 | Industry News
Microsoft and Oracle released a new cloud partnership that is designed to help customers run workloads and seamlessly move data between Microsoft Azure and Oracle Cloud. The partnership, which connects both clouds through network and identity interoperability, is...
by Elise Schoening | Jun 5, 2019 | Industry News
As digital channels grow more crowded, B2B marketers are pouring more of their marketing dollars into events, where they hope to meet with new buyers face-to-face and strengthen current relationships with key accounts. According to research from Bizzabo, 41% of...
by Elise Schoening | Jun 4, 2019 | Industry News
Highspot, a sales enablement platform, raised $60 million in Series D funding. The round was led by ICONIQ Capital, with additional participation from Sapphire Ventures, Madrona Venture Group, OpenView, Salesforce Ventures and Shasta Ventures. According to the...
by Elise Schoening | Jun 3, 2019 | Industry News
IBM has launched Watson Ads Builder, a self-service platform designed to help marketers create conversational display ads that drive engagement with their target audience. Watson Ads Builder is positioned to use AI and natural language technology to generate...
by Brenda Caine, Content4Demand | Jun 3, 2019 | Blog
It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage. According...
by Elise Schoening | Jun 3, 2019 | Solution Spotlight
PFL’s Tactile Marketing Automation (TMA) solution aims to combine the convenience of the modern martech stack with the power of direct mail. It is positioned to help marketers drive results by incorporating high-impact printed and mailed pieces into their...
by Brian Anderson | May 30, 2019 | Demanding Views
Modern buyers demand modern buying experiences, and that means the opportunity to consume as much content as they want — when they want — all in one place. Considering this, many progressive B2B marketing teams are turning to engagement hubs that provide their...
