by Elise Schoening | May 16, 2019 | Industry News
Move over ABM; revenue marketing is the new buzzword taking over B2B as marketers are increasingly pushed to prove ROI. To investigate the state of revenue marketing maturity in B2B, The Pedowtiz Group released its first annual Revenue Marketing Index Report, which...
by Elise Schoening | May 16, 2019 | Industry News
DiscoverOrg, a B2B intelligence platform, has teamed up with ZoomInfo, a B2B contact database provider, to create Enrich, a new product that is designed to automatically enrich and cleanse data on an ongoing basis. Enrich aims to solve the issue of inaccurate and...
by Brian Anderson | May 15, 2019 | Industry News
Much like a car, B2B businesses must ensure that their revenue engine is in pristine condition to maximize results and keep the company on course. According to SiriusDecisions, B2B businesses that align their revenue engine grow 12 to 15 times faster than their peers...
by Elise Schoening | May 14, 2019 | Industry News
CM Group, a family of marketing technology brands that include Campaign Monitor, Emma and Delivra, acquired Vuture, a cross-channel marketing platform for legal and professional service providers. The company also raised $410 million in funding. Vuture expands the CM...
by Elise Schoening | May 13, 2019 | Blog
This week, B2B marketers will gather in Boston for Brightcove’s annual PLAY event, taking place May 14-16. Brightcove CMO Sara Larsen sat down with Demand Gen Report prior to the event to discuss the short- and long-term goals she’s been working towards...
by Elise Schoening | May 13, 2019 | Solution Spotlight
SmartSeeds from Return Path is a deliverability data platform powered by artificial intelligence that aims to provide insights into email program performance. It is positioned to generate a deeper level of deliverability monitoring along with additional intelligent...
by Sam Melnick, Allocadia | May 10, 2019 | Demanding Views
Marketers’ jobs have become remarkably complex in recent years. There are more technologies to choose from than ever before and millions of data points can be collected in an instant. Also, with fiscal accountability on the rise, there is immense pressure to...
by Klaudia Tirico | May 10, 2019 | Industry News
This year’s SiriusDecisions Summit in Austin put a bright spotlight on the importance of cross-organizational alignment to drive a customer-obsessed revenue engine. According to analysts, the alignment between product, marketing and sales teams is the key to...
by Elise Schoening | May 9, 2019 | Industry News
G2, a business software and services reviews site, has acquired Advocately, a B2B customer advocacy platform. Terms of the deal were not disclosed. With this acquisition, G2 aims to amplify customer voices and accelerate review collection. Advocatley is positioned to...
by Elise Schoening | May 9, 2019 | Industry News
Acquia, a digital experience cloud platform, acquired Mautic, an open source marketing automation software provider, for an undisclosed amount. The companies aim to create an open digital experience platform that will enable users to automate, personalize and measure...
by Elise Schoening | May 8, 2019 | Industry News
Pendo, a product cloud company, has acquired Receptive Software Limited, a company specializing in product feedback and feature request management for SaaS. With this acquisition, Pendo aims to provide product teams with a comprehensive platform to help marketers...
by Klaudia Tirico | May 8, 2019 | Industry News
Demandbase has launched the Demandbase ABM Ecosystem, which is designed to expand ABM from single-vendor solutions to include marketing automation, CRM, content management systems, direct mail platforms, analytics engines and more technologies needed to execute an...
