by Elise Schoening | May 1, 2019 | Industry News
SAP unveiled SAP Customer Identity and Access Management (CIAM) solutions designed to help B2B companies manage customer and partner data. The SaaS solutions aim to offer secure identity, consent and access control with built-in authorization processes. CIAM is...
by Brian Anderson | May 1, 2019 | Industry News
Webinars continue to be a staple in many B2B demand gen strategies, with studies show that webinars are one of the most useful content formats for generating positive engagement with prospective customers. Findings from Demand Gen Report’s annual Content...
by Brian Anderson | May 1, 2019 | Blog
Customer experience has taken the main stage in the B2B community. Companies are pushing towards a customer-centric go-to-market strategy, but struggle with the repercussions of constant inundation from the marketing automation boom over the past decade. Progressive...
by Elise Schoening | Apr 30, 2019 | Industry News
Cliently, a sales engagement platform for small businesses, raised $1 million in its largest seed funding round to date. The round was led by Active Capital with additional participation from AltaIR Capital. The company said the funds will be used to help grow the...
by Dale Durrett, Bombora | Apr 30, 2019 | Demanding Views
Buyer intent data is quickly becoming a must-have dataset for sorting likely-to-convert prospects from those who are less likely, and for influencing marketing budget decisions. Yet as the adoption of this intent data has grown, many senior marketers still talk about...
by Demand Gen Report Team | Apr 29, 2019 | Industry News
There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what’s working? Progressive B2B organizations are putting a bigger emphasis on producing relevant messaging and content, as well as making it...
by Elise Schoening | Apr 29, 2019 | Solution Spotlight
LeadCrunch is a B2B demand generation solution provider that aims to help marketers fill their pipeline with leads that convert. It is designed to use a company’s best customer list and AI to create B2B lookalike audiences on a cost-per-lead (CPL) basis....
by Elise Schoening | Apr 26, 2019 | Industry News
SalesLoft, a sales engagement solutions provider, raised $70 million in a Series D funding round led by Insight Partners. HarbourVest Partners, Emergence Capital and LinkedIn also participated in the round, which brings the company’s total funding amount up to...
by Elise Schoening | Apr 26, 2019 | Industry News
InsideSales.com, an AI sales platform, appointed Matthew Langie as its new CMO and Steve Dixon as its Chief Customer Officer (CCO). The company said the new hires position InsideSales.com to better serve its global customer base, improve its solutions and boost market...
by Elise Schoening | Apr 25, 2019 | Industry News
Personalization continues to be top-of-mind for B2B marketers. In fact, 74% say it should be a bigger business priority and 97% plan to maintain or increase their personalization budget in 2019, according to new research from Evergage and Researchscape International....
by Elise Schoening | Apr 24, 2019 | Industry News
FullStory, a digital intelligence platform, secured $32 million in Series C funding. The round, which brings the company’s total funding up to $47 million, was led by Stripes Group. Existing investors, including Dell Technologies Capital, GV, Kleiner Perkins and...
by Elise Schoening | Apr 23, 2019 | Blog
Spring has finally sprung and what better way to enjoy the warm weather than to soak up the sun and dive into a new book that will help you polish up your marketing strategies and get ahead in 2019? So grab your sunglasses, get some lemonade ready and find a sunny...
